Coles has now made available its Flypay digital wallet for online grocery purchases.
The online payment service launched last year was previously only available for customers purchasing Coles liquor through selected retailers.
Online customers using Flypay can now use the service to buy groceries after loading their payment details into their Flypay account. Customers can load debit and credit payment card details from Visa, Mastercard or American Express.
Coles says Flypay speeds up the online checkout process for customers, who no longer need to enter their payment, Flybuys and delivery information separately when shopping.
Similar to how in-store customers can earn, it enables customers to earn Flybuys points for online grocery purchases. Shoppers can now use Flybuys points to pay for items using their Flypay account.
Similar to how in-store customers can earn $10 off their shopping total when 2000 Flybuys points are accrued, online customers can part-pay using Flybuys points through the Flypay account, up to $50 if 10,000 points are accrued.
Flypay can be used with purchases through Coles, Liquorland, First Choice Liquor, Vintage Cellars, Kmart, Officeworks and Target.
Coles Chief Executive of Emerging Businesses George Saoud said Australians are more frequently purchasing products online.
“We need to help make their shopping journey more convenient and digitally connected across all our Coles businesses and with Flypay this includes access to other great retailers,” he said.
Chief Executive of Emerging Businesses George Saoud said Australians are more frequently purchasing products online.
“We need to help make their shopping journey more convenient and digitally connected across all our Coles businesses and with flypay this includes access to other great retailers,” he said.
Coles shoppers recently vented fury over the Flybuys loyalty program after being sent a series of unrealistic bonus points incentives.
One customer shared her annoyance on a popular budget-savvy Facebook page saying she was "angry" over the program’s conditions.
To be eligible for this Coles Flybuys promotion, the customer was asked to spend $300 in-store in one transaction each week for four weeks to be eligible for 10,000 bonus points.
"Am I the only one who thinks this is a joke?" she wrote.
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