Hot, dry and dangerous fire season for Vic

Victorians are facing a long, hot, dry and dangerous fire season this year, the state's premier has warned.

The warning came as bushfires continued to rage across Queensland and NSW.

"This season will be challenging, as all seasons are. It will be long, hot, dry and dangerous," Premier Daniel Andrews told reporters on Sunday.

The state government launched a new advertising campaign to highlight the deadly risk bushfires pose and the importance of planning and preparing for the season.

"It's a confronting campaign but one that is about making sure there is no complacency across the Victorian community as we enter another long, hot, dry and potentially challenging, indeed potentially tragic fire season," he said.

Firefighters in the state had been equipped with their largest ever air fleet with the Gippsland region and northwest of Victoria flagged as the areas with the greatest fire risk.

Last fire season there were more than 4500 blazes across the state, according to Emergency Services Minister Lisa Neville.

"Our agencies and firefighters are ready. We are prepared for this summer. You have a role to play in your own safety and the safety of your community," Ms Neville said.

She urged people to plan, prepare and leave early if necessary.

"It is hotter and drier and our fire conditions are very different to what they used to be," she said.