Tourists steering clear of Victoria's high country amid fears of bushfires and smoke are being cautiously invited to return now conditions have improved.
Tourism North East has issued the appeal, stressing that the vast majority of the region has not been directly impacted by flames and that shops and restaurants remain open.
A survey of 200 businesses in the region in the week to January 9 found more than half had experienced losses of 100 per cent.
A further 25 per cent had experienced losses higher than 75 per cent.
Modelling commissioned by the tourism authority shows high country businesses could experience losses of between $183 million and $208 million in the three months to March, as a result of the bushfire crisis.
Tourism North East's acting chief executive Sarah Pilgrim said everyone in the region should continue to heed alerts from Vic Emergency and monitor air quality reports from the Environment Protection Agency.
But while the fires and smoke are still impacting the Alpine National Park, Mount Buffalo and the Upper Murray, the alpine regions of Falls Creek, Mt Hotham, Dinner Plain and Mt Buller are open to visitors.
"High country communities are resilient and together we look forward to welcoming guests back to the region," Ms Pilgrim said.
The call comes after Victoria's bushfire-ravaged regions missed out on Melbourne's midweek drenching.
Most of the city received between 10-25mm of rain from Wednesday afternoon, but just 5-10mm fell in fire-hit areas.
That was not enough to suppress blazes in the alpine regions and East Gippsland, with some of the fires burning since late November.
Gelantipy, about 50km north of Buchan in East Gippsland, was an exception with about 20mm as of Thursday morning.
There were still 18 active fires across the state on Thursday afternoon - some of which were new grassfires started by lightning - with eight "watch and act" alerts in place.
The Bureau of Meteorology is expecting more showers and storms in Victoria, with the potential for 2-5mm of rain daily.
A low pressure system could mean heavier falls on Sunday and Monday, but it is not clear yet whether that rain will reach bushfire regions.
"Certainly, at this stage there is the potential that we could see more rainfall across those fire-affected areas," BOM senior meteorologist Diana Eadie told reporters.
"But it is highly dependent on exactly where that low (pressure system) is, and we will be monitoring that very carefully over the coming days."
In Melbourne's west overnight, more than 77mm of rain fell at St Albans and Avalon saw 49mm with wind gusts of 133km/h.
The State Emergency Service received more than 600 calls for help on Wednesday with building damage, trees down and flash flooding, with the district of Brimbank, in Melbourne's northwest, the worst hit.
A four-metre deep sinkhole has also opened up in Keilor East, with a stormwater pipe below the ground believed to be responsible.
For people in bushfire-affected regions, SES Deputy Chief Officer for Victoria Alistair Drayton said watching out for weakened trees will be particularly important during storms.
"They have been under stress through the heat but also the fire effect as well, so combining that together now with rainfall and wind, there is potential for them to fall and create danger," he told reporters.