Heartbroken family of 'Dolly' Everett launch anti-bullying campaign

The devastated family of a 14-year-old Northern Territorian girl who took her own life after suffering through vicious cyber bullying are determined not to let her life "be wasted".

Amy ‘Dolly’ Everett's family are launching a trust named 'Dolly's Dream', aimed at raising awareness about the real-life consequences of online harassment.

Dolly, who will long be remembered as the adorable face of Australia’s iconic hat company Akubra, will now be farewelled at a service on Friday at the Casuarina Street Primary School in the Northern Territory.

Her parents Tick and Kate Everett want her legacy to live on through their campaign so no other family has to endure the same heartache they are living through right now.

An anti-bullying campaign has been started following the death of Amy 'Dolly' Everett'. She was previously the face of Australia's iconic Akubra hat. Photo: Facebook/AkubraHats

The Everetts are encouraging people to get behind the hashtags #stopbullyingnow and #doitforDolly.

In a heartbreaking statement, they said their “caring and beautiful” daughter in the end saw no other option after relentless bullying from her peers.

"I know for some suicide is considered cowardly," Mr Everett wrote on Facebook, "but I guarantee those people wouldn't have half the strength that my precious little angel had, Doll had the strength to do what she thought she had to do to escape the evil in this world."

"However, unfortunately, Dolly will never know the great pain and emptiness left behind.

Dolly's father said he is now determined that no other family experiences what they are going through. Source: Facebook/Tick Everett

"If we can help other precious lives from being lost and the suffering of so many, then Doll's life will not be wasted.

“Out of all the sadness that the loss of our daughter has brought to our lives, we feel that through losing Dolly we would like to help other families by making an awareness of bullying and harassment that some people are sadly subject to," he added.

Akubra Hats posted its own tribute, shared more than 11,000 times, honouring the girl who was the face of their previous Christmas advertisements.

Left: Dolly (far right) pictured with her family. Right: Dolly at her home in Katherine. Source: Facebook/Tick Everett

"To think that anyone could feel so overwhelmed and that this was their only option is unfathomable," the company wrote.

"Bullying of any type is unacceptable. It is up to us to stand up when we see any kind of bullying behaviour.

"Our hearts go out to her family and friends."

Friends and family are asked to wear blue, Dolly's favourite colour, at the service on Friday.

If you are concerned about the mental health of yourself or a loved one, seek support and information by calling Lifeline 13 11 14, Mensline 1300 789 978, or Kids Helpline 1800 551 800.

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