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Watch: Harry Styles unveils beauty brand
Harry Styles has once again challenged gender stereotypes by posing in a new photoshoot Dazed in a series of incredibly flamboyant skirts, dresses and heels.
The singer, 27, made a style statement as he fronted the magazine's winter issue after announcing the launch of his new beauty brand, Pleasing.
From an oversized knitted, lime green jumper with matching mini-skirt by Jean Paul Gaultier, to a frothy white gown by Comme des Garcons with tuxedo-style cape and a frilly cream corset dress with white pop socks and heels, Styles certainly brought his style A-game to the shoot.
In another images, Styles strikes a pose in a sleeveless suit teamed with fishnets and a pair of kitten heels.
Despite his gender-fluid fashion choices, the former One Direction star says he "doesn't see himself as a style icon".
"It's funny because I don't think of myself that way [as a style icon]... but bringing people together is the thing I'm most proud of," he told the publication.
"At shows I get kind of a front-row seat to see a bunch of people getting in a room together and just being themselves."
The Watermelon Sugar singer discussed his transition from singer to beauty entrepreneur, noting: "It's starting with nail polish, because that was kind of the birth of what it was for.
"Me seeing a colour on a flower or a wallpaper or something and thinking, 'Oh, I wanna put that on my nails.' It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish."
Discussing the aims behind his new brand, Styles says he wants his products to help make people feel "beautiful" and find “little moments of joy”.
He told the magazine: “I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends thinking, ‘Oh, I’m never gonna forget this.’
Watch: Harry Styles says while in One Direction he was ‘still growing up, making mistakes’
“It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
Read more: Harry Styles poses topless for Rolling Stone
Despite never having formal acting lessons, the musician has also carved out a successful acting career in Hollywood since starring in Dunkirk in 2017.
Going on to discuss switching up his career and flipping from singing into acting and back again, Styles adds: "I like to challenge myself and do something different and movies are definitely where I feel most out of my comfort zone.
"I'm coming from music where I don't think anyone really knows how it works, but I am somewhat in my comfort zone! But in movies, when I show up, I'm the new guy.
"I haven't been [an actor] for a long time and that's really cool, I feel like I've learned so much and life is about learning."
The incredible eye-catching shoot isn't the first time Styles has smashed through boundaries. Last year he became the first man to wear a dress on the cover of Vogue magazine.
Opting to shake things up sartorially the star donned a blue lace Gucci ball gown and a custom Gucci jacket.
Speaking in an interview accompanying the shoot images he said: "To not wear [something] because it's females' clothing, you shut off a whole world of great clothes.
"And I think what's exciting about right now is you can wear what you like. It doesn't have to be X or Y. Those lines are becoming more and more blurred."
Read the full interview in Dazed magazine, out now.