Hairdresser’s warning over popular hair product sold at Woolworths


A Queensland hairdresser is questioning a major supermarket chain over its knowledge of the hair products it stocks in store.

North Lakes hairdresser Marie Nieuwoudt claims “professional use” products being sold at Woolworths are putting people at risk because the right advice on how to use them is not at hand.

Ms Nieuwoudt has been a hairdresser for 30 years.

“We train for years to have that insight, to know how to use these chemicals,” she said.

Hairdresser Marie Nieuwoudt was shocked to see salon hair product being sold in a supermarket. Source: 7 News
No-one at Woolworths could explain how to apply the “professional use only” product. Source: 7 News

She was shocked to see a salon product on the shelves of a Woolworths North Lakes store last week.

Ms Nieuwoudt claims there wasn’t one person in store who could instruct her on how to use the product, labelled “professional use only.”

Unlike some other hair dyes sold in supermarkets, this one has to be carefully mixed according to a specific ratio.

Ms Nieuwoudt said if a customer had psoriasis or was on certain types of medication they could have a reaction to the ingredients.

The product can also be purchased online and from other retailers.

The product distributor says the product is supposed to be displayed on a separate stand with more information available about the hair colour. 

The items were meant to be display on a stand like this one, with more information on product. Source: 7 News

Inside the box, there is a leaflet with mixing and timing instructions and safety warnings.

“My question to Woolworths is, how are you protecting your customers?” Ms Nieuwoudt  said.

In a statement to 7 News, Woolworths said it treated customer concerns about product safety very seriously.

They said the product complies with all regulations that apply to hair dyes sold to consumers in Australia.

They added that Woolworths North Lakes would shortly be receiving the product’s display stand.

Ms Nieuwoudt said hairdressers trained for years to have the knowledge on hair dye chemicals. Source: 7 News