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Beauty trends come and go, and every year, skincare and makeup launches ride on waves of these trends to reach the shores of every beauty fanatic. During a recent Guardian Around The World event, Yahoo Lifestyle SEA had the chance to speak to beauty experts who weighed in on the current beauty trends. Here are some of them.
Clean, green and sustainable
The global movement of going green has been chugging along for years, and the skincare industry for the past few years mostly jumped onto the "go green" bandwagon. The direction of "clean" and "sustainable" is now the clear consensus on how future skincare should be.
According to experts from Olive Young, a health and beauty retailer from South Korea, users are now asking questions such as, "Is this product derived from plant? Is it friendly to the environment? Are there harmful ingredients inside?" and more. This marked shift in consumers' desire has empowered brands to step up and meet that demand for cleaner skincare using plant-derived components.
It just seems natural that when we talk about "clean", the next thing we think about is "less". More and more is out, and simplifying our skincare is in. Instead of multiple steps skincare routine, K-Beauty is slowly moving towards using lesser products, replacing them instead with quality ingredients that can provide overall health to the skin.
We know about collagen and hyaluronic acid, but now, a new term Cica has emerged. Cica is the latest K-Beauty ingredient that's taking over skincare products. A staple in Traditional Chinese Medicine, Cica is also known as gotu kola, Indian Pennywort, and tiger grass. The latter name came from the anecdote that the plant is what tigers rub on their wounds to help soothe broken skin. It's supposed to have healing, soothing, antibacterial, anti-inflammatory and moisture-balancing properties all-in-one. Wew!
Bring Green Tea Tree Cica Soothing Toner, also available at Guardian for S$18.70.
Maskne prevention and cure
Wearing masks day in and out protect us from infections, but it also caused an increase in acne under the mask, known as maskne or acne mechanica. That's probably why skincare now is going to focus on soothing and being gentle on the skin without too many harsh chemicals.
Read more: The daily skincare regime to combat maskne
Avene Tolerance Control Soothing Skin Recovery Cream, available at Guardian for S$60
Happy bacteria, happy skin
Speaking of overall health, probiotics have made its way into skincare products. Also known as microbiome skincare, this particular type of product focuses on adding good bacteria to the skin to maintain its optimal balance.
Double down on the effect of the probiotics inside out, with a special collaboration between Vichy and Blackmores. Available only at Guardian, the Vichy Mineral 89 Probiotics Fractions and Blackmores Ultra Max Probiotics can be bought together at only S$77 (retail price S$120), while stocks last.
If you'd still like to stick to only consuming probiotics, consider Teazen's Kombucha, which comes in a pack of sachets.
The trend towards clean and natural beauty is a wonderful step in the right direction, and it's definitely exciting to see how brands are going to take this direction further.
Read more: A Conversation with Make-up Artist Larry Yeo