GM changes logo in bid to electrify image

Tom Krisher
·1-min read

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as a clean vehicle company rather than a builder of gas-powered pick-ups and SUVs.

The 112-year-old US car maker has promised to roll out 30 new battery-powered vehicles globally by the end of 2025 and said on Friday that the new campaign will highlight its progressive vision for the future.

GM said the industry has reached a history-changing inflection point for mass adoption of electric vehicles.

The company is scrapping its old square blue logo and replacing it with a lower case letters surrounded by rounded corners.

GM says it is the biggest change to its logo since 1964.

The 'm' in the logo is underlined to look more like an electrical plug.

GM is hoping the "Everybody In" campaign prepares buyers for a new era of vehicle propulsion.

Late last year, GM said it was nearing a battery chemistry breakthrough that will make electric vehicles as affordable as those with internal combustion engines in less than five years.