An eerie photograph taken at a music festival in Brisbane has revealed the shadowy figure of a young girl holding a teddy bear in the background.
And, to make things even more mysterious, Good Life Festival management have released a statement confirming that the photo is legitimate.
Hysteria began online when promoters shared a photo of the event at the Brisbane Showgrounds.
The original photo shows revellers in the foreground with a lit-up stage behind them and at first glance, nothing seems to be out of the ordinary.
From a distance it could be mistaken as a cloud of smoke, but a closer look of the picture reveals the figure of a young girl with dark hair, wearing a white dress and holding a teddy bear as she stands on the roof of a warehouse in the background.
The spooky image has left many viewers stunned.
“Am I the only one seeing this… Can someone explain wtf [sic] it is,” one user wrote.
“Oh man I’m never gonna be able to sleep again,” another said.
Goodlife Festival management released a statement on their Facebook page on Friday saying they had investigated the incident and the image appears to be unaltered.
“We have checked with the photographer who took the photo and the original image from the memory stick also shows the girl,” the statement reads.
“We have since spoken with the Brisbane Showgrounds who have revealed that ground staff refuse to go near one of the old warehouses after repeated sightings of a young girl. It is rumoured a little girl named Lucy died at the site in the early 1900's and has haunted it since.”
As the story goes, Lucy Jane McConnell died after falling from the roof of the warehouse trying to get a glimpse of a fireworks display in 1908.
But many aren’t convinced and remain skeptical.
One man who works at the Brisbane Showgrounds said the warehouse is in use regularly and no-one has ever heard of ‘Lucy’.
“Those sheds aren't haunted, we use them as booze storage during festivals and other events, no one is afraid of them. We recently had a ping pong table in them. Of all the ghost stories from work I've never heard of this one,” he wrote.
Others think the photo is a ploy from festival organisers to create viral advertising.
“Good life management are aware of the photoshop as we are trying to make this image go viral for marketing purposes [sic],” one man said.
“It's photoshopped, their intention was for it to go viral and for their name to get attention and boost the likes/shares,” another agreed.
While some chose to debate the authenticity of the photo, others approached the paranormal sighting with humour.
“When your funeral at 7 but Good Life is at 6,” one man wrote.
“When your dead but you wanna get lit at Goodlife,” another joked.
“I guess she didn’t have a good life,” a man said.
“Does Lucy have to pay for her ticket?” one asked.
If it is a marketing campaign, it would be a successful one, as the photo has been liked almost 17,000 times.