Gender gap: How the US election is becoming a battle of the sexes

Supporters wait for the start of a Democratic campaign rally in Washington DC on October 29, 2024.

The 2024 US election is shaping up to be one marked by a significant gender divide: while Donald Trump holds a significant advantage with the male electorate, Kamala Harris commands a comparable lead among women. As both candidates seek to mobilise possible voters, the stakes for women have never been higher.

Word of a grassroots campaign began to spread on social media late last month. Post-it notes encouraging voters to cast a ballot for Democratic candidate Kamala Harris were found stuck on the backs of toilet stalls, tampon boxes and diaper bags. Each message varied slightly, but most began with a conspiratorial appeal: “Woman to woman”, they read, before adding: “No one sees your vote at the polls” and then signing off with “Harris/Walz 2024”.

Now, ready-made sticky notes endorsing the Democratic ticket are even available for sale on Amazon.

While nobody knows who initiated the viral campaign, the Post-its are targeting women in Republican areas of the US, the so-called red states. It is part of a last-ditch effort to whisper to right-leaning female voters who fear reprisals from their husbands should they choose not to vote for Republican candidate Donald Trump.

“If Harris wins, it will be because women elected her,” Tate added.


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