Ferrari Just Dropped Another Speaker Collection With Bang & Olufsen

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Ferrari is joining forces with Bang & Olufsen once again for a revved-up home entertainment experience.

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Back in August 2023, the Italian marque unveiled its first-ever collab with B&O. The four-piece drop was grounded in Ferrari’s signature red hue and included everything from a portable speaker to wireless earbuds. This time, the special-edition collection, which launches today, includes three new items rendered in charcoal Grigio Corsa, a metallic gray colorway that’s a signature of the carmaker.

With the new collection, the Danish electronics company is building on its existing audio heritage, in addition to the motorsport connection that started with its first offering. This time around, you’ll find the luxury auto brand’s iconic Prancing Horse logo laser etched onto the Beolab 50 ($95,000 for a pair), Beosound Theatre soundbar ($18,000), and Beovision Theatre TV system ($25,000). The clever design also incorporates the company’s signature red racing lines and a few hidden “under the hood” details like the red motorized acoustic lens on the Beolab 50 that seems to magically ascend when it’s turned on. In addition, the floor-standing loudspeakers are adorned with aluminum lamellas inspired by Ferrari’s lateral side air vents.

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The new Ferrari edition of Bang & Olufsen’s Beolab 50 speaker.

There’s also the Ferrari edition of the award-winning Beosound Theatre. The immersive soundbar is kitted out with Dolby Atmos audio capabilities, a whopping 12 custom speaker drivers, and 800 watts of amplification power. From an aesthetic standpoint, the high-octane unit is crafted in sporty Grigio Corsa and has Ferrari’s Prancing Horse logo engraved on aluminum wings. The third offering in the collection is the 4K OLED Beovision Theatre TV. There is a trio of screen sizes available—55-inch, 65-inch, or 75-inch—and the TV itself is made entirely of metal from the motorized stand, down to the remote control.

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The Beovision Theatre TV has a rebranded design inspired by the Italian carmaker.

“For our second collection together, we wanted to pay tribute to aluminum, which is a hallmark material of both our brands,” says Bang & Olufsen CEO Kristian Teär in a press statement. “The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance.”

You can snag the latest Ferrari-branded collection at Bang & Olufsen stores on a made-to-order availability.

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