Less than three weeks out from election day and Victoria's major parties have decided home is where the votes are.
On Monday, Labor set about wooing young mums and dads as the coalition continued its pitch to first homebuyers.
Premier Daniel Andrews unveiled a $69 million package to help parents with newborns, if his government is re-elected on November 26.
The plan includes an extra $15 million for a new early parenting centre in Northcote and $3.9 million for the state's first early parenting centre dedicated to Aboriginal families and children.
Labor has committed to hiring more maternal and child health nurses, allowing families to access eight hours of free consultations after COVID-related worker shortages led to appointment difficulties.
"We will find and recruit those staff and there has already been a fair bit of work go on to do that," Mr Andrews told reporters.
Another $4 million would be set aside for free appointments with midwives and nurses trained to provide lactation consultations, $2 million for the creation of more fathers' groups and $6 million for multicultural storytimes.
The announcement was made in the Labor-held marginal seat of Northcote, where the party is fending off a Greens challenge.
Mr Andrews and his wife Catherine sat with kids at Clifton Street Children's Centre while Labor's Northcote MP Kat Theophanous read a children's book in Greek.
A man walking his dog wished the premier good luck for the Victorian election after he was heckled at a Melbourne dog park last week.
In the city's outer west, the coalition pressed on with their election pitch to home-owners, spruiking a plan to unlock 150,000 extra lots of land across Melbourne and regional Victoria in the next two years.
Opposition Leader Matthew Guy said the initiative built on Sunday's promise to waive stamp duty fees on property purchases up to $1 million for a year from January 1, if the Liberal/Nationals win the poll.
"Having more land in the market means there's more homes for sale, there's more competition and downward pressure on price," he said in Manor Lakes.
The latest major party promises come as new polling indicates Labor remains on track to secure a third consecutive term in government but could lose three to five seats.
The polling, conducted from Thursday to Sunday and published in the Australian Financial Review on Monday, shows Labor's primary vote has fallen to 37 per cent.
That's six points lower than at the 2018 election but three ahead of the coalition.
Labor leads the coalition 56 per cent to 44 per cent on a two-party-preferred basis, which if replicated on election day would point to the Andrews government retaining power based on its notional majority of 12 seats after last year's electoral boundaries redistribution.
A Newspoll released at the weekend had that figure marginally tighter at 54 per cent to 46 per cent.
Meanwhile, disgraced Labor MP-turned-crossbencher Adem Somyurek has joined forces with outspoken former Liberal Bernie Finn, running for his Democratic Labour Party after resigning from parliament late last month.