Canadians who are tired of Tinder and bored of Bumble now have a new online dating option: Facebook. Hey, they already have all your data — why not use it to help you get a date?
The company announced its intention to get into the dating space at a developer conference this spring, which promptly sent shares plunging in competing online dating companies and apps.
On Sept. 20, Facebook launched its dating platform exclusively in Colombia. As of Nov. 8, it's also live in Canada and Thailand.
Facebook hopes to steer clear of the reputation that plagues some dating apps for simply enabling hookups, instead of fostering meaningful relationships, said Facebook Dating's program manager Charmaine Hung.
Echoing CEO Mark Zuckerberg's May announcement, Hung says the company is against the "gamification" of online dating. On the new feature, you'll have to scroll through a person's entire profile before hitting "Interested" or "Pass" — no swiping.
"Our product is about consideration, not impulse," Hung told HuffPost Canada at the company's offices in Toronto.
How it works
Facebook Dating will operate within the Facebook app, but in a messaging system separate from Facebook Messenger. Your first name and age will be pulled from your existing Facebook profile, but you're free to build the rest of your dating profile from scratch.
Facebook Dating borrows some features from existing dating apps and websites. Much like Hinge, users can answer questions provided by the app meant to give prospective partners insight into someone's interests and tastes. For example, it asks daters to "describe your perfect day."
Initial messages have to be related to a specific aspect of someone's profile to avoid exchanges that simply start with "Hey" or "What's up." Users are encouraged to say things like, "What a gorgeous landscape, where was that photo taken?" or "My perfect day is also watching 'Wayne's World' on repeat seven times!"
Unlike Bumble or Tinder, where...