The Facebook Ad Boycott Keeps Growing

Ryan Grenoble

A boycott that’s encouraging advertisers to “Stop Hate for Profit” by pulling ads from Facebook-owned properties for the month of July has grown to at least 270 companies as of June 30, the day before the boycott takes effect.

The effort, organized by a consortium of civil rights groups like the Anti-Defamation League, NAACP and Color of Change, specifically calls out Facebook for failing to adequately address the “vast proliferation” of hate speech and misinformation on the platform.

Organizers also say Facebook permits “incitement to violence,” an example of which is President Trump’s “looting ... shooting” post, which Facebook did nothing to address. 

Another point of contention, according to the Stop Hate for Profit website, is that Facebook “named Breitbart News a ‘trusted news source’ and made The Daily Caller a ‘fact checker’ despite both publications having records of working with known white nationalists.” 

The group has released a list of recommendations that includes better moderation of content that targets people because of their race or religion, moderation of private groups that often harbor and promote extremist ideologies, and notifying advertisers when their ads are shown next to content that’s later removed for misinformation or hate.

Some big names are involved in the boycott, including Starbucks, Adidas, Reebok, Best Buy, Clorox, Coca-Cola, Conagra, the beverage company Diageo, Ford, HP, Honda, Hershey’s, The North Face, Puma, REI, Unilever, Verizon, Levi’s, Patagonia, Pepsi, Pfizer and more. (Verizon owns HuffPost’s parent company, Verizon Media.)

Microsoft hasn’t joined the boycott, but according to an internal chat transcript obtained by Axios, it hasn’t advertised on Facebook or Instagram since May over concerns about the content its ads were running against.

In a bid to staunch the bleeding, Facebook CEO Mark Zuckerberg held a town hall last Friday where he renewed pledges to do a...

Continue reading on HuffPost