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As outlined in our bedding essentials roundup, the right pillow can instantly determine how comfortably you sleep at night. One of the key mistakes most folks make is keeping the same pillow for years and years, which leads to natural wear and tear over time and eventually neck and back pain.
To remedy this problem, the Sleep Foundation suggests you replace your pillow every one to two years. Doing so helps ensure that you're using the best pillows that are supportive, clean and allergen-free. Also, like any bedding essentials, it's important that you properly care for your pillows to ensure they last.
With this in mind, if you're looking for new pillows to upgrade or replace those in your current bedding setup, we've rounded up the eight best picks to buy. To make your shopping experience even easier, we've separated them into different categories that highlight their best characteristics:
Best Pair: Viewstar Pillows For Sleeping, Set Of 2
Most Affordable Pair: Bedsure Standard Pillows, 2-Pack
Best Breathable Option: Cozy Earth Silk Pillow
Most Supportive: Casper Foam Pillow
Best For Side Sleepers: Pillow Cube Side Sleeper Pro
Customer Favorite: Coop Home Goods Original Loft Pillow
Best Cooling Option: Brooklyn Bedding Luxury Cooling Memory Foam Pillow
Best For All Sleeping Positions: LUXOME LAYR Customizable Pillow With Adjustable Firmness
Check out each selection in more detail below to see why it’s worth buying:
1. Best Pair: Viewstar Pillows For Sleeping, Set Of 2, $39.99 - $46.99 with ticked coupon (Orig. $39.99 - $59.99)
Viewstar has some of the most widely purchased and recommended bedding on Amazon, and its hotel quality down alternative pillows like the ones pictured above are some of its all-time best sellers. Better yet, right now, you can get a pair for just $39.
With over 32,000 customer reviews and the Amazon editors’ stamp of approval, these pillows check all the boxes. They’re each filled with squishy down-like fiber for that long-lasting plumpness and feature a gusseted sideband that lets each pillow hold its shape and not flatten.
These pillows are also made with the perfect balance of softness and firmness to gently and adequately support your head and neck. This makes them perfect for side, stomach and back sleepers.
2. Most Affordable Pair: Bedsure Standard Pillows, 2-Pack, $29.99 - $36.54 (Orig. $29.99 - $39.99)
If you’re looking for an even more affordable pair that shoppers and Amazon editors love, the Bedsure Standard Pillows are the ones to buy. Retailing at just $30 for a two-pack, these pillows are perfect for side and back sleepers alike.
They’re airy and soft to the touch, literally mimicking the feeling of sleeping on a cloud. What’s interesting about these, though, is that they’re manufactured by a professional hotel supplier that’s been producing bedding for 14 years. This guarantees that five-star hotel experience at home — for a fraction of the price.
3. Best Breathable Option: Cozy Earth Silk Pillow, $223.20 – $263.20 (Orig. $279 – $329)
Cozy Earth is one of those bedding brands you just have to check out. While the brand does bedding like no other, its Silk Pillow is one of its most popular products — and I can personally attest to its greatness.
Made of viscose from bamboo, this pillow is extremely breathable and is the epitome of “light as a feather.” Even Oprah described it as the “softest ever.” As far as high-end bedding is concerned, bamboo is the best material you’ll find because it feels luxurious and is also extremely breathable — which is perfect for keeping you cool throughout the night.
This particular pillow offers all of the perks of luxury bamboo bedding. It’s temperature-regulating (perfect for those who overheat in the middle of the night), medium in profile and easily moldable and quiet. What I personally love about this pillow is that the filling never shifts, and it’s hypoallergenic, so it doesn’t irritate your skin.
This is arguably one of the best bedding investments I’ve ever made. Get this pillow! You won’t regret it.
4. Most Supportive: Casper Foam Pillow, $66.75 - $89.25 (Orig. $89 - $119)
There’s a reason why so many people swear by Casper’s Foam Pillow. Today, it stands as the bedding brand’s best-selling and most supportive pillow to date, and that’s all thanks to its three layers of supportive foam that align your head and neck perfectly for all-night comfort.
This best-selling pillow also features Casper’s AirScape perforated foam that pushes heat away to help keep you cool while you sleep. It also has that luxurious squishy feel that helps it perfectly take the shape of your head.
Unlike most other foam pillows, Casper’s combines low and high-density foams for a luxurious, squishable feel that actually lasts night after night. This one’s definitely the perfect pick for those who need a high-quality pillow that’s sure to last.
5. Best For Side Sleepers: Pillow Cube Side Sleeper Pro, $129.99 (Orig. $149.99)
If you’re a frequent side sleeper, you know firsthand the struggle of finding the right pillow to meet all your needs. Most side sleepers who use traditional pillows wake up tired with a kinked neck, back pain, headaches, shoulder pain — the list goes on.
To meet all these needs, the folks at Pillow Cube created the Side Sleeper Pro. It addresses every single detail that side sleepers need to achieve the perfect night’s sleep. Everything from its firmness to the inner foam to the breathable soft cover was considered, crafted and tested to ensure perfection for its target audience. And over 1,000 shoppers can’t stop raving about how game-changing it is.
“Years-long pain in my neck and shoulders disappeared and has not returned,” one five-star reviewer wrote. If you’re a side sleeper, this one’s definitely worth the investment.
6. Customer Favorite: Coop Home Goods Original Loft Pillow, $72 - $78
If you’ve ever searched for pillows online, chances are you’ve stumbled upon Coop’s best-selling Loft Pillow a few times — and that’s for good reason. Amazon shoppers in particular swear by this pillow for so many reasons.
Dubbed “the world’s best adjustable pillow,” this pick lets you choose how much memory foam fill you need to achieve your desired level of firmness or softness. Shoppers particularly love this feature, which one reviewer says is “godsent.”
“Best pillow ever,” the shopper wrote. “Trust me!”
With over 36,000 five-star reviews, it’s safe to say this pillow has the public’s stamp of approval — and then some.
7. Best Cooling Option: Brooklyn Bedding Luxury Cooling Memory Foam Pillow, $129 – $149
Few bedding brands deliver quality cooling pillows and sheets like Brooklyn Bedding. In fact, its Luxury Cooling Memory Foam Pillow is one of the most impressive and well-engineered pillows on the market.
This beautifully plush pillow features dual-action cooling that combines pin core ventilation for increased airflow with a cool gel surface infusion. This draws heat out and away from your head and neck. The pillow also has copper graphite that promotes better breathability and offers antimicrobial benefits. Basically, this pillow has it all!
Best of all, though, the Brooklyn Bedding Luxury Cooling Memory Foam Pillow is constructed with open cell, fast-response memory foam that reacts immediately to pillow pressure to gently support the unique shape of your head, neck and shoulders.
8. Best For All Sleeping Positions: LUXOME LAYR Customizable Pillow With Adjustable Firmness, $139.99 - $249.99
Lastly, if you’d like to create the pillow of your dreams to take the guessing game out of finding the right one, the folks at LUXOME created the LAYR Customizable Pillow that’s literally luxury in a box.
This pillow is adjustable to any firmness or height you prefer, accommodating all shapes, sizes and sleeping positions. Whether you’re a back, stomach or even side sleeper, this pillow is customizable enough to fit any configuration you fall under.
Here’s how it works: The pillow comes pre-configured with the brand’s most popular combination (one side with ultra-soft down alternative, and the other side with gel-infused shredded memory foam). Just flip it for your comfort, or switch out one side with the solid memory foam insert provided for a firmer feel. Basically, all you need to do is add or remove inserts and filling until you find your perfect firmness.
If you enjoyed this story, check out this cooling blanket that "feels like ice-cold silk" and is a game-changer for hot sleepers.
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