Everyday Extra: Woolworths launches new rewards system that can save hundreds
A new Woolworths subscription service is offering big discounts for loyal customers for a small monthly fee.
The Everyday Extra program is part of Everyday Rewards, but offers added benefits that users on the free service won’t receive.
For $7 per month, or a discounted annual rate of $59, shoppers will receive bonus points on every purchase and a once-a-month discounted shop.
Total benefits include:
Extra Discount: 10% off one shop per month at Woolworths and 10% off one shop per month at BIG W
Extra Points: 3x Everyday Rewards points on every shop at Woolworths and BIG W (please note points exclusions apply on certain products)
Extra Perks like free products, exclusive subscriber offers and extra points boosters
The average Australian household spends more than $250 per week on groceries, according to Budget Direct, which could result in a saving of $25 per month on food.
By the same assumption, a customer could save $300 per year while triple points will also help shoppers get to their $10 vouchers faster.
Woolworths said their most engaged customers could save $400 a year or more after paying the monthly fee.
Everyday X Managing Director Hannah Ross said the savings will go a long way to support customers with the rising costs of living.
“Now more than ever, customers are looking for ways to save money on their weekly shop and get the most value each time they shop in our stores or online," Ms Ross said.
“With the trial of Everyday Extra, we’re providing our customers with another way to save on their shop and unlock even more value from our Everyday Rewards program, helping them to save hundreds of dollars a year.
“Given the popularity of our Everyday Rewards program with our customers, we hope our members who subscribe to Everyday Extra will quickly see the added value it will provide them every time they are at the checkout.”
How does it work?
Everyday Extra is linked to a customer’s existing Everyday Rewards card, so the process for gaining points and discounts will be the same – by simply scanning your card at the checkout.
At the moment, the program is in an ‘early access’ phase, with a limited number of memberships on offer to existing Everyday Rewards members.
“Once the limit of Everyday Rewards members able to enjoy early access of Everyday Extra is reached, no additional members will be able to subscribe until Everyday Extra is made available to all members,” the Woolworths website states.
“During this early access period we’re still working on a couple of things to make Everyday Extra better, ahead of making it available to all members.”
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During the week, Woolworths launched another new service offering a way for time-poor customers in 11 Sydney suburbs to get their groceries in under an hour.
The supermarket giant believes the app, Metro60, will be the "next big name in online grocery shopping”.
Through the Metro60 app, customers can purchase items and their orders will be fulfilled through Woolworths Metro stores.
Woolworths customers have more than 4000 products to choose from on the app and in addition to getting fresh produce, meat, dairy and health products, they will be able to snap up hot roast chickens and fresh sushi.
”Our busy customers are already familiar with the convenience a Woolworths Metro provides when they’re on the go," Woolworths Chief Transformation Officer Von Ingram said in a statement.
"And we see Metro60 as an opportunity to offer a new level of ultra-convenience and help customers save even more time.”
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