How To Edit Photos For Instagram, According To 3 Influencers

Instagram is the second-most-downloaded free app and millions of photos and videos are uploaded in a single day. It’s an overflowing sea of content. While the average person couldn’t care less if anyone besides family and close friends see their pics, it’s a different story for social media influencers. If you factor in how much money influencers can earn from sponsored content, it makes sense that their content needs to stand out.

And one way influencers set themselves apart from the rest is by creating a cohesive or visually appealing feed that followers can connect with and automatically recognize. After the photos are snapped, but before they’re posted to the grid, the process of editing has to take place. And that’s where the real magic can happen. From the ease and consistency of presets to painstakingly editing out background images, three influencers share their process behind editing a pic that’s worthy of their Instagram grid.

With more than a decade of experience as a photographer and content creator, Phoenix-based influencer Denisse Myrick has her editing process down to a science. A quick one.

Denisse Myrick cuts down on the time it takes to edit her photos by using presets she designed specifically for people of color. Here, a before (left) and after (right) shot. (Courtesy of Denisse Myrick)
Denisse Myrick cuts down on the time it takes to edit her photos by using presets she designed specifically for people of color. Here, a before (left) and after (right) shot. (Courtesy of Denisse Myrick)

Though she photographs others, Myrick also steps in front of the camera for her 35,000-plus following on Instagram. She describes her vibe as “clean” with a love for earth tones. Her not-so-secret secret is presets, which are popular with a lot of influencers. A specific preset or filter can be applied to a variety of photos so they all have a cohesive look. But the added bonus is it’s a timesaver.

“Creating presets has cut down on my editing time by a bunch. My workflow is pretty quick. Where it would take me 4-5 minutes to edit a photo or find the right tones, it now takes me a minute per photo because I’ve created a preset for every one of my styles.” And she not only uses presets but she also sells them on her site, Chasing Denisse. They were specifically created for people of color so they can “have a cohesive look...

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