Dragons' Den viewers 'lost' as pair pitch AI product that wows investors

Not everyone understood one of the pitches on the BBC show

Dragons' Den S22,09-01-2025,(l-r) Steven Bartlett, Touker Suleyman, Deborah Meaden, Sara Davies, Peter Jones,BBC Studios,Simon Pantling
Dragons Steven Bartlett, Touker Suleyman, Deborah Meaden, Sara Davies and Peter Jones. (BBC)

Dragons' Den viewers were left baffled as a couple pitched an AI idea that many said went over their heads.

Zara Paul and Aaron Morris took their editing platform, Choppity, into the Den in the latest episode of the BBC show. The married pair were looking for £100,000 in return for a 6% equity stake in their business.

But while their sharp pitch impressed Steven Bartlett, Deborah Meaden and co, some viewers were confused and admitted they were "lost".

Paul and Morris told the Dragons they had been working on AI video editor Choppity since 2022, and that it "allows people to do complex video editing quickly and easily". After they demonstrated the way it could be used to create short videos, the Dragons looked intrigued.

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"Wow!" exclaimed Sara Davies. "Just wow. That is exceptional." Bartlett said it was "very cool".

He told them: (BBC screengrab)
Zara Paul and Aaron Morris took their video editing product into the Den. (BBC screengrab)

However, several viewers struggled to understand what the editor was and what it did.

"Eh?" one asked on X. "I really don't know what this is all about."

"I'm lost here," said another. "Let me back in when someone's pitching a tray that clips onto ladders for scaffolders to keep their sandwiches in." Another fan wondered: "What are they talking about?"

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Somebody else admitted: "I don't really understand it. Or where the money is coming/going."

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"Over my head!" joked one viewer as another quipped: "Next!!"

Someone else posted: "Son son, you've lost me. What does yours do at what cost, that I can't already get elsewhere and how many people want this hassle."

However, other viewers gave the product the thumbs up, with one saying it was "an amazing use of AI".

Three of the Dragons felt the same way, as in the end, Paul and Morris received offers from Davies, Touker Suleyman and Peter Jones.

They decided to go with Jones, who offered them all of the money for a 15% stake. After some negotiation, they asked the businessman to consider taking a reduced stake of 12.5% instead.

Dragons' Den S22,09-01-2025,1,Peter Jones,BBC Studios,Screen grab
Peter Jones made the pair an offer. (BBC)

He told them: "I would drop it if I get my £100,000 back because then I have got no cash at risk and I own 12.5%. I would be happy with that."

The pair looked thrilled with the result, and said they would take Jones up on his offer.

The next episode of Dragons' Den next airs at 8pm on BBC One on 23 January.