Anyone caught breaking NSW road rules during the holiday season will cop double demerits with police targeting speeding as well as drink, drug, dangerous and distracted driving.
The state-wide Christmas and New Year road-safety operation starts at midnight and continues until January 3.
Double-demerit points are in force throughout the period for speeding, seatbelt, mobile phone and motorcycle helmet offences.
There have been 293 fatalities on NSW roads so far this year and police are urging drivers to slow down as people head off for holidays.
Traffic and Highway Patrol Commander, Assistant Commissioner Karen Webb, said community safety was always the main priority for police.
"After the year that we have had, we want the community to arrive at their destinations safely to celebrate the festivities with family and friends," Ms Webb said on Wednesday.
"Help us keep you and your loved ones safe, there is no excuse for reckless and selfish behaviour."
She warned police would be patrolling all roads across the state, from major motorways to rural back roads, and encouraged people to report anyone they see breaking the law to Crime Stoppers.
Roads Minister Andrew Constance said there had been an increase in the number of fatalities involving speed since the start of the COVID-19 crisis.
"During the height of the pandemic earlier this year, 52 per cent of deaths on our roads involved excessive speed. That's up from 38 per cent during the same time last year," he said.
"It's devastating that hundreds of families will celebrate Christmas without a loved one this year, and each one of those deaths was preventable," he said.
Regional Roads Minister Paul Toole said 179 of those killed on NSW roads this year died on country roads.
"Country people make up only a third of NSW's population but last year deaths on country roads made up two thirds of our road toll," he said.