Video of staff at a sandwich franchise in the US making a noose out of dough has caused outrage after it was shared on social media.
In the 16-second video, employees from the Jimmy John’s shop in Woodstock, Georgia can be seen fashioning a noose out of bread dough and mocking a staff worker being hanged.
The text “Happy 4th of July” appears at the bottom of the video.
The noose is a symbol wildly regarded as racist and associated with the lynching of black people.
Two staff appeared to be filming the incident on their mobiles phones while two others laughed.
The Telegraph of Macon reports that the clip was posted on Snapchat by a person with the username "Riley:))", the video was quickly shared across other social media platforms, angering the thousands of people who watched it.
“In Woodstock, GA at a Jimmy Johns, some white employees made a noose, look at the DETAILS in the damn noose dough that’s used for sandwiches. Crazy. They done this before....” one Twitter user who reposted the video said.
“White employees decided to make a noose out of bread dough, to mock the lynching of Black Americans,” another person wrote along with the same video.
Customers threatened to boycott the sandwich shop over the incident, calling the video hateful and racist.
Jimmy John’s released a statement on their offical social media accounts condemning the video and confirming the employees participating in the video had been fired as soon as the local franchisees were notified of the video.
“We have zero tolerance for racism or discrimination in any form," the company commented under the video, which was shared by a Twitter user Sunday.
"The franchisee has taken immediate action and the employees have been terminated.
“The actions seen in this video are completely unacceptable and do not represent the Jimmy John's brand."
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