Democrats deploying mobile billboards in swing-state neighborhood ahead of Election Day

Democrats deploying mobile billboards in swing-state neighborhood ahead of Election Day

The Democratic National Committee has announced a mobile billboard campaign in swing-state neighborhoods in their final push to get Vice President Kamala Harris in the White House.

The $7 million campaign consists of “I Will Vote” mobile billboards that will circulate in nine different languages in high-traffic areas the day before and throughout Election Day, as well as advertisements in lifestyle publications, audio advertisements and streaming service advertisments.

“The DNC’s multi-million dollar and multimedia ‘I Will Vote’ campaign is a testament to Democrats’ commitment to and investment in the many communities that make up our strong coalition of voters,” said DNC Chair Jaime Harrison.

This final mobile billboard push comes as part of the Democrats’ larger “I Will Vote campaign,” including a previous Taylor Swift-themed social media campaign.

The campaign directs Democrats to IWillVote.com, which provides relevant information about voting and the election.

“Throughout this campaign, Democrats have worked with diverse vendors and talent that are reflective of our values as a party and the communities that we are reaching with the campaign,” Harrison added. “This entire election cycle, the Democratic Party has not taken a single vote or community for granted and used every opportunity to engage with the pivotal members of our party that will take us over the finish line on Election Day by electing Democrats up and down the ballot.”

Copyright 2024 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

For the latest news, weather, sports, and streaming video, head to The Hill.