Coles' bold new direction as it launches latest Best Buys range

Brooke Rolfe
·News Reporter
·3-min read

Coles appears to have issued another challenge to its rival Aldi as it launches a new range of Best Buys.

Shoppers for the first time will be able to choose from an expansive range of gym and health-related products, a break from the supermarket’s usual staples, alongside their groceries when the campaign launches on Friday.

Items set to feature in the catalogue include a weighted vest, resistance bands, an activity-tracking watch, a massage gun and yoga equipment.

In true supermarket style, all items will be on sale for cheaper than what’s typically offered in department stores or sport retailers.

Customers can get their hands on an activity-tracking watch for just $59.99, a 10-kilogram weighted vest for $39.99, a rechargeable massage gun for $89.99 and a three-in-one yoga mat roller for $19.99.

Coles store is pictured.
Coles will take another bold step towards Aldi's market with its latest Best Buys. Source: Getty Images

Massage therapy balls can be picked up for $4.99, a two-pack of glider discs for $6.99, three-pack of resistance bands for $9.99 and a smart body scale for $19.99.

Popular eight-kilogram weighted blankets will be on sale for $69.99, bamboo memory foam pillows for $9.99, a high performance blender for $99, an electric spiraliser for $34.99 and a food dehydrator for $39.99.

Sport gear including tennis rackets, tennis balls, soccer goals, soccer balls and a small trampoline will also be on offer, as well as a radio clock, a wireless charger and a webcam.

Best Buys items will be available at 196 stores nationwide, however none are located in the CBDs of Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Canberra or Hobart.

The supermarket on Wednesday also reduced a range of sport and diet products by 50 per cent, including protein powders, supplements, low-carb bars and collagen powder.

Big brand vitamins including Swisse, Nature’s Way and Blackmores are among those to have been dramatically discounted.

Participating stores:

ACT

Gungahlin, Jamison

NSW

Albury, Armidale, Batemans Bay, Bathurst, Bega, Belmont, Blacktown, Bowral, Cessnock, Charlestown, Chullora, Clemton Park, Coffs Harbour, Deniliquin, Dubbo, Edgeworth, Epping, Forster, Green Valley, Greenacre, Inverell, Katoomba, Kellyville, Kempsey, Lavington, Lighthouse Beach, Lismore, Lithgow, Macquarie Park, Merrylands, Moonee Beach, Newcastle Junction, Norwest, North Rocks, Port Macquarie, Queanbeyan, Revesby, Richmond, Rouse Hill, Shellharbour, Stanhope Gardens, Tamworth South, Toronto, Tuggerah, Wagga Wagga, Wallsend, Wetherill Park, Windsor

Pictured is some of the Coles Best Buys products, including a three-in-one yoga roller and an eight-kilogram slam ball.
Among the gym gear to launch will be a three-in-one yoga roller and an eight-kilogram slam ball. Source: Coles

Northern Territory

Bradshaw Terrace

Queensland

Albany Creek, Arundel, Aspley Hypermarket, Ayr, Beenleigh, Browns Plains, Capabala, Chermside, Clifford Gardens, Clifton Beach, Dalby, Deeragun, Fairfield, Greenslopes, Gympie, Helensvale, Highfields, Innisfail, Ipswich, Kippa-Ring, Mackay, Maroochydore, Maryborough, Mermaid Waters, Moranbah, Morayfield, Mount Ommaney, Nerang, Northern Beaches, Pacific Fair, Redbank, Redcliffe, Riverlink Ipswich, Springfield Orion, Springwood, Strathpine, Sunnybank Hills, Thuringowa, Townsville Annandale, Victoria Point, West Wynnum, Westcourt

South Australia

Berri, Bridgewater, Dernacourt, Elizabeth, Gawler Green, Greenacres, Ingle Farm, Munni Para, Murray Bridge Green, Newton, Noarlunga, Parabanks, Port Adelaide, Port Augusta, Port Lincoln, Victor Harbor, Whyalla

Tasmania

Bridgewater, Glenorchy, Meadow Mews

Victoria

Armstrong Creek, Aurora Village, Bendigo, Berwick (Eden Rise - O’Shea Rd), Brimbank, Burwood East, Cardinia Lakes, Caroline Springs, Carrum Downs, Chadstone, Clyde North, Coburg, Colac, Cowes, Craigieburn, Cranbourne Park, Croydon, Dandenong (Princes Highway), Derrimut Village, Endeavour Hills, Flemington, Forest Hill, Fountain Gate, Gateway, Ivanhoe, Kangaroo Flat, Kilmore, Kingsbury, Knox, Langwarrin, Lara, Lilydale, Lynbrook, Maryborough, Merriefield, Mildura, Mitcham, Moonee Ponds, Morwell, Northcote (Separation St end), Oakleigh, Rowville, Roxburgh Park, Shepparton, Shepparton South, South Morang, Southland, Spring Hill, Sunbury, Tarneit, Tarneit West, Taylors Hill, Traralgon, Uni Hill, Vermont South, Warragul, Waurn Ponds, Wonthaggi, Wyndham Vale

Western Australia

Albany, Australind, Balcatta, Bassendean, Beechboro, Bunbury, Caversham, China Town, Dianella, Forest Lakes, Forrestfield, Geraldton, Gosnells, Haynes, Innaloo, Kalamunda, Karratha, Lakelands, Maddington, Mirrabooka, Wanneroo, Warnbro, Whitford

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