'Means everything to me': Why a Coles name badge brought a woman to tears

A woman claims a Coles worker left her in tears due to her name tag.

Queensland woman Jennifer Jeffries, from the Gold Coast, shared a picture of a name tag on Facebook on Thursday.

She had stopped by Coles Express to buy some fuel for her car.

The name tag, for a worker named Maria, features a rainbow.

June is LGBT Pride Month and Ms Jeffries wrote while seeing the rainbow, a sign of support for gay and trans people, it brought her to tears.

A Coles Express worker brought a Gold Coast woman to tears for showing support for gay and trans people during Pride Month. Source: Facebook/ Jennifer Jefferies

“So what’s the fuss?” she wrote.

“I came out as a gay woman 40 years ago. A very different world back then. This may seem insignificant to many however this rainbow flag on her badge means everything to me.”

Ms Jeffries added “to be openly supported is huge” and thanked Coles.

“Equality is everything,” she wrote.

“We all deserve the same respect no matter who we are.”

A man celebrates Pride Month in Athens, Greece. Source: AAP

Others were moved by the rainbow too.

One man added he’s seen other people at Coles working at check-outs with the rainbow on their name tags.

One woman called it “totally awesome”.

Coles has been contacted for comment.

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