Customers have been left confused and frustrated with the new packaging of the Coles-brand scotch fillet steak.
The new vacuum sealed packaging is proving a little tough for some steak lovers to open and they have taken to the Coles’ Facebook page to ask for tips on how to free their dinner.
“Any tips on opening these new hard plastic vacuum-sealed meat packages? I tried with scissors and it’s almost impossible,” one customer wrote on social media along with a photo of their trapped meat.
The Coles shopper was a fan of the steaks and had purchased two of them, but said because of the tight seal on the packaging wrapped around the edge of the meat, cutting it posed a safety risk.
“The plastic edges become really sharp,” they wrote before asking the supermarket giant for tips.
Another customer was also struggling and in a separate post asked Coles for a helping hand.
“I really like your steaks but unfortunately I cant get into the packet,” she wrote.
The customer also said the new packaging could make it difficult for some people to open.
“For older folk with arthritic hands it's near impossible to get into,” she commented.
“Why the change?” another customer responded.
A Coles representative responded on Facebook, saying they would pass on the feedback to the quality team.
One Facebook user offered a suggestion to help combat the tricky packaging.
“Any chance of an opening pull strip built into the packaging?” they asked.
“We'll be sure to pass your suggestion along,” the supermarket’s representative responded.
A Coles spokesperson told Yahoo News Australia that the packaging “increases the tenderness of the beef and lamb, which improves the eating quality.”
Coles is reviewing how they package the meat to make it easier for customers to open and they are taking into consideration the suggestions from customers.
“Including easy peel options and introducing carboard alternatives to our current packaging,” Coles said.
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