As a long-adored staple at children's birthday parties, with the cake tasting of nostalgia for many Aussies, one Sydney customer was saddened to spot it now on sale for $6.40, despite it reportedly priced at $4.80 at the end of 2021.
She communicated her strong feelings online, branding the discovery a "national tragedy".
Coles respond to price rise backlash
“As a result of rising cost of raw materials and production, there have been some changes to the price of our Coles mud cakes," a Coles spokesperson told Yahoo News Australia.
"We know this is a popular product for our customers, and we do not take these price changes lightly."
The Reddit post which highlighted the price hike was met with disapproval online, with many sharing they were displeased by the cost of the cake, as well as its notable size reduction.
"Crazy! It seems recently these were like $4 or even $3.50?" one wrote.
"I was pretty annoyed a couple of years ago. Seemed like it was half the height," another shared, while a third agreed he noticed the cakes had "shrunk".
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