Coles reveals five new Christmas-themed Little Shop collectables
Following the resounding success of their Little Shop campaign earlier this year, Coles has announced it will be bringing a little festive cheer to shoppers via a limited edition range of miniatures.
With Coles’ plans to release new toys revealed by Yahoo News earlier on Monday, the supermarket giant has responded to the speculation by revealing the identity of the five new miniatures.
“Santa’s little secret is out of the stocking and the Little Shop supermarket surprises that took Australia by storm are making a mini-comeback for Christmas,” a Coles spokesperson told Yahoo News.
The five miniatures to be released are a mince pie, a pavlova, Christmas crackers, a gingerbread biscuit and a limited-edition Coles gingerbread ice-cream.
Like the previous campaign, shoppers will need to spend $30 in store or online to receive one random miniature.
The store has also released a Christmas stocking collector’s case which can be purchased for $4.
The Christmas campaign will begin on December 7.
The announcement follows Woolworths decision to attempt and replicate its rival supermarket’s success with its miniature range by announcing their own Christmas Pop-Outs.
