Dog owners across the country will soon be able to select their pets’ treats from a self-service bar specifically catered to them.
Coles has begun rolling out a “self-serve doggy treat bar” nationwide after a hugely popular trial in the retailer’s St Kilda store in Melbourne.
Another bar was installed at the end of April in Victoria’s Hawthorn outlet, offering a selection of pick-and-mix dog treats including biscuits, bones, kangaroo tails and chicken bites.
The supermarket revealed last week it would be expanding the “innovative concept” nationally in the coming weeks, given how well it had been received in trial stores.
A Coles statement claimed more than 80 per cent of pet owners purchased pet food at a supermarket, also announcing the introduction of 60 new products to its animal supplies aisle.
“We want to help Australians lead healthier and happier lives, and the same goes for their fur babies who are a huge part of the family and have never been more important in keeping us company and enriching our lives than they are right now,” Chief Marketing Officer Lisa Ronson said.
The supermarket has just launched its own brand of pet insurance, promising two levels of cover for cats and dogs, and Flybuys members access to 10 times their regular points on pet food items.
Coles recently came under fire for being sexist after a store's Mother’s Day display included washing powder and sanitary items among its suggested gifts.
This came as marketing experts predicted retailers like Coles and Woolworths would need to move towards providing “vending machine” style services in post-coronavirus life.
Do you have a story tip? Email: firstname.lastname@example.org.