'Bigger and better than ever': New Coles Little Shop collectable items revealed
Coles have confirmed the eagerly awaited release of their second Little Shop collectables range coming July 17 – and now the supermarket giant has revealed exactly which minis will be up for grabs.
The collection of 30 mini items will once again be sold with a collector’s case, mini trolleys, baskets and aprons, along with the new additions of a Coles replica truck and a toy cash register.
As with the previous Little Shop and Stickeez promotion, customers will be entitled to one mini item per $30 spent.
The new range includes iconic household items like Eclipse mints, Arnotts Barbecue Shapes, Coles Ultimate Chocolate Chip Cookies and Kleenex toilet paper.
Making a second appearance in the Little Shop 2 range is the Vegemite jar, a Finish dishwashing product, Colgate toothpaste and a product from the Chobani yoghurt range.
Coles Chief Marketing Officer Lisa Ronson said this year’s campaign would be “bigger and better than ever before”.
“The first campaign was embraced by customers of all ages and brought to life the traditional hobby of collecting enjoyed by all generations,” Lisa said.
“We have been inundated with requests to bring Little Shop back and we know customers will be very excited about this brand new collection, which celebrates some of the most recognisable products in Aussie homes.”
This year, customers will also be able to collect the mini items at Coles Express with fuel purchases.
Coles’ biggest rival, Woolworths, will also be releasing their latest range of collectables on July 17, featuring 24 Lion King character figurines.
Full list of Coles Little Shop 2 Collectables:
Heritage Mill Apple Crumble Clusters
Leggos Pizza Sauce
Arnotts Orginal Barbecue Shapes
Gillette Fusion 5 Razor
Bref Power Active Juicy Lemon Toilet Cleaner
Eclipse Spearmint Mints
Primo English Style Ham
Colgate Total Toothpaste
Olay Complete Defence Moisturising Lotion
Chobani Greek Yoghurt Flip
My Dog Meaty Loaf
Coles Special Burger Sauce
Finish Dishwashing Cleaner
Coles Prepaid Gift Card
Messy Monkeys Snack Bars
Coles Ultimate Choc Chip Cookies
Maggi Chicken Wholemeal 2 minute noodles
Bulla Thickened Cream
Moccona Classic Medium Roast Coffee
Latina Fresh Beef Ravioli
Australian Field Fresh Garden Peas
Kleenex Value Pack Toilet Paper
Australia’s Own Full Cream A2 Protein Milk
Mount Franklin Lightly Sparkling Water
Tip Top The One Bread
Dynamo Professional Washing Liquid
Vegemite
Heinz Baked Beans No Added Sugar
Edgell Black Beans
Campbells Condensed Tomato Soup
Concerns raised over Coles Little Shop collectables
Though thousands of fans are thrilled at the announcement, there are also many who have expressed their dismay at the re-release of the plastic items.
Several have already taken to Facebook to blast Coles for the potential impact the minis could have on the environment.
“Come on, Coles... Let me hear your excuse for releasing more of these when so many of the ones from the past release are still washing up on beaches, littered at parks and playgrounds,” one woman wrote.
“How many birds and other animals do you think have ingested your product? How many do you think have already died from ingesting it?
“I know what I want for my child and it definitely isn't tiny bits of unnecessary plastic. Take a look outside and tell me if you can walk 100 metres without seeing any plastic litter, then tell me if you want to add to the problem or fix it.”
Coles responded by explaining that the collectables range was never intended to be disposable.
“The Little Shop mini collectables are designed for customers to keep and not dispose of,” a spokesperson wrote.
“The Little Shop campaign also only runs or a limited time and customers are able to recycle the wrappers at their nearest Coles through our in-store RedCycle program.”
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