Coles launches new 'collectables' promotion for adults
First there was the Little Shop mini collectables craze, then came Stikeez - now the latest Coles shopper promotion is geared at adults.
From Wednesday, customers can start earning credits when they spend $20 or more at Coles supermarkets, towards plastic containers, with six different items to collect.
The Coles Fresh Food Container Program is geared to help Australians reduce food and single-use plastic waste at home, the supermarket said in a statement to Yahoo News Australia on Tuesday.
Using containers, instead of single-use packaging, will help towards the family’s household budget and the environment at the same time, the supermarket giant says.
What is the Coles Fresh Food Container Program collection?
Credits be redeemed for a range of five different reusable storage containers, as well as a specially-designed vacuum pump that removes air to tightly seal the containers.
The range includes 1.5L, 1.4L, 1.2L, 1L, and 600mL containers, plus the vacuum pump.
The containers from Dutch designers RoyalVKB are made from durable polypropylene and are microwave, dishwasher and freezer safe, as well as being BPA-free. At the end of their life they can be recycled in at any kerbside bin.
Customers can start earning credits towards containers with every $20 spent at the supermarket or online, between Wednesday and July 2. Scan or enter your flybuys card at the checkout to accumulate points.
Once an eligible amount of container credits has been earned, the containers can be redeemed by selecting the preferred item in store and scan it, along with the flybuys card, at the checkout.
How plastic containers help reduce waste
Paul Klymenko, CEO of environmental organisation Planet Ark, supported the move to encourage Australian families to move form plastic wrap to reusable containers.
“When food waste ends up in landfills it produces methane – a powerful greenhouse gas that contributes to climate change.
“By shopping wisely and storing food in air tight reusable containers we can all do our bit to help the environment and save money.”
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