Coles announces new MasterChef promotion ahead of Christmas

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·News Reporter
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Christmas has come early for Coles shoppers as the supermarket has announced the launch of its latest MasterChef knives promotion.

From Wednesday, October 27, shoppers will have the chance to take home eight free MasterChef knives, scissors from the collection, as well as an electric mini chopper each time they shop at Coles.

The latest promotion allows customers to earn knife credits by scanning their Flybuys card every time they spend $20 or more in one transaction in-store or online at Coles.

The Coles MasterChef knives promotion allows customers to earn knife credits by scanning their Flybuys card. Source: Coles Group
The Coles MasterChef knives promotion allows customers to earn knife credits by scanning their Flybuys card. Source: Coles Group

To make it even easier for customers to collect the full set of stainless steel MasterChef kitchen knives and mini chopper, Coles are giving shoppers the option to "half-pay", meaning they can redeem half the required credits in-store or online and pay half the retail price.

For example, customers will need 10 credits to get their hands on the MasterChef kitchen scissors, or they can opt to pay half the retail price, $10, and only redeem five points.

The MasterChef knives collection is designed to “make life in the kitchen even easier”, and features eight premium-quality knives and accessories including kitchen scissors, a paring knife, a cleaver and an electric mini chopper designed to slice and dice with ease.

Coles announce MasterChef knives promotion. Source: Coles Group/Getty
The MasterChef knives collection features eight premium-quality knives, scissors and an electric mini chopper. Source: Coles Group/Getty

The promotion also sees the return of four of the most popular knives collected last year, such as a small santoku knife, the cook’s knife, a large santoku, and a set of two steak knives.

Additionally, the MasterChef 300W mini chopper features a glass bowl, stainless blades, and a two-speed function that make it perfect for homemade sauces.

Customers can also purchase a knife block made from acacia wood with a unique filament insert for $35 in store, while stocks last.

Coles supermarket reveals ‘most sustainable Christmas ever’

‘Tis the season for sustainability at Coles, with the supermarket announcing more sustainable options in their 2021 Christmas range.

After another challenging year, Coles set out to help Aussies relax and “enjoy an extraordinary experience” with their range of over 150 new and improved Christmas products set to arrive in-store and online in coming weeks.

Coles says the festive range encompasses the “complete Christmas experience” from simple heat-and-eat gourmet entrées, tempting desserts, savoury sides and salads and locally-sourced centrepieces to impress guests.

Man with food and gourmet products available at Coles. Source: Coles Group
Coles says the festive range encompasses the 'complete Christmas experience' with 150 new and improve products. Source: Coles Group

Coles Group CEO Steven Cain said customers deserve a special Christmas celebration this year more than ever, and so Coles has come to the party with a delicious and convenient range of festive food to spread the holiday cheer.

“Coles has always been committed to great value for all Australians, and the past few years have given us a renewed appreciation of what we have here in Australia – the people, the food and the communities,” said Mr Cain.

"We’ve been working hard with our team of suppliers, product developers, farmers, development chefs, our supply chain and team members to deliver easy meal solutions that provide great value and offer exceptional quality

“And to show that Coles customers can have our famous Crackling Ham and carve it too, our latest loyalty program offers customers even more value at the checkout by rewarding them with an enhanced range of stainless steel MasterChef knives to make Christmas cooking even easier!” he added.

2021 Christmas range to include more responsibly-sourced products

As Australia’s “most sustainable supermarket” it comes as no surprise that this year’s Christmas range is more sustainable, with more responsibly-sourced products right across the range of food, drinks, gifts and decorations.

Within its sustainable range, Coles will have its first-ever line of 100 per cent plastic-free and recyclable festive crackers, as well as wooden wind-up children’s toys and ornaments to encourage more environmentally-friendly gifting.

The supermarket giant also says its range of Christmas hams are all sow stall free and 100 per cent Australian with no added hormones, while its Hunter Valley turkeys are RSPCA approved.

Coles Christmas food range. Source: Coles Group
Coles will have its first-ever range of 100 per cent plastic-free and recyclable festive crackers. Source: Coles Group

Additionally, the Coles drinks range offers more locally-sourced and sustainable refreshments this year, including the Bio Project wines.

Made in conjunction with Shingleback from McLaren Vale in South Australia, the plants they use benefit the vineyard by specifically attracting beneficial insects and native birds, improving water quality and restoring some of McLaren Vale’s biodiversity.

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