A popular TikToker has called out Coles over a mud cake hack featured in one of the supermarket giant's catalogues.
Cake maker Tegan ‘Tigga’ Maccormack, who boasts 1.2million followers on the video-sharing app, expressed her anger last week after the rainbow cake, which is a repurposed mud cake, featured in the promotional material.
"When Coles rip off your cake hack and claim credit," she said in a video earlier this week.
She questioned whether it was a joke and described it as "a bit cheeky".
And while some agreed with Ms Maccormack, others pointed out such a hack has been around for decades.
"I mean I love your posts and your cakes but yours wasn’t the first rainbow cake hack the same as this," one person said in response to her video.
"Pretty sure this was in the original Women’s Weekly children's cake books way back when I was a kid," another said.
"I feel like almost every Aussie mum has done this at some point tho," one claimed.
And while the famous cake maker does not deny similar designs have been around for years, she finds the mud cake element too much of a coincidence just months after her viral effort.
She said Coles' cake "looked exactly the same".
Yet others argued their parents had made them the exact cake when they were children.
"I'm pretty sure I had this exact cake in the 80's," one person claimed.
Coles did not respond to Yahoo's request for comment regarding the claim.
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