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‘Clever’ Ads About Harry And Meghan’s Move To Canada Show Next-Level Thirst

Prince Harry and Meghan, the Duke and Duchess of Sussex, intend to step back from their duties and responsibilities as senior members of the British Royal Family. They are pictured here in Dublin on July 11, 2018.
Prince Harry and Meghan, the Duke and Duchess of Sussex, intend to step back from their duties and responsibilities as senior members of the British Royal Family. They are pictured here in Dublin on July 11, 2018.

TORONTO — A picturesque escape from the family. A part-time job at a fast-food restaurant. A lead role in The Real Housewives. A low mortgage rate.

Harry and Meghan already have a wide and at times peculiar range of options for when they move to Canada, at least according to the many advertisements that have sprung up in recent days.

Companies in Canada and the U.S. have seized on the momentum of the royal couple’s break from tradition — from a B.C. public relations firm to Burger King to Expedia.

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Last week Harry and Meghan announced they are stepping down as senior royals and wish to become financially independent, and the Queen confirmed Monday they will be living in Canada part time.

It’s a series of events that has captured the world’s attention, translating to low-hanging fruit for brands that want to get some extra attention, say experts.

“Brands are attaching themselves to Harry and Meghan as a kind of joke, wink wink,” said Monica LaBarge, a marketing professor at Queen’s University.

“It’s a function of the social media landscape where they have to keep generating new content and (in this case) there’s not a lot of risk or strategizing.”

Jelly Digital Marketing and PR, a firm based in Fort Langley, B.C., contacted HuffPost Canada with the announcement it had offered a job and guided tour to Meghan.

“At the very least we invite you to stop in for a visit at our office in historic Fort Langley, meet the team, and let us show you around the town. It would be an ‘honour’ to have you,” it said in an online statement.

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