Call to keep Tas brewery open to visitors

The closure of a visitor centre at James Boag's Brewery is a "massive kick in the guts" and should be reconsidered, Tasmania's premier says.

Boag's owner Lion on Thursday announced that from January 31 the popular Launceston visitor centre and brewery tours will close, pointing to the impact of COVID-19.

Premier Jeremy Rockliff said the decision did not make sense and Lion should go back to the drawing board.

"There is no sensible reason for cutting of this vital destination for northern Tasmania," he told reporters.

"Frankly, it doesn't meet the pub test. I wish they had come to (the government) earlier and spoken to us about this.

"We could have worked through whatever challenges they had, but don't cut off your nose to spite your face."

In its statement, Lion said the past few years have been challenging with overall beer consumption in decline.

The company also blamed rising input costs and the impacts of COVID-19 on the hospitality and tourism industries.

Launceston Mayor Danny Gibson said the closure "is a significant blow for the city".

He noted the significance of Boag's brewery experience.

"Boag's has been associated with Launceston for more than 160 years and the City of Launceston has an excellent working relationship with local management," he said.