Cafe slammed over 'crime against humanity' Covid message on Instagram

Brooke Rolfe
·News Reporter
·3-min read

A dessert shop is facing heated backlash after sharing a controversial message labelling face mask wearing to prevent the spread of Covid “a crime against humanity”.

Hundreds have expressed their intense disgust after Love Crepe in Drummoyne, in Sydney’s inner west, uploaded an image of staff members to its Instagram on Tuesday with a disturbing message printed across it.

“Love Crepe believes that being forced to wear a mask is a crime against humanity,” the message read.

Followers of the page were quick to screenshot the problematic post and share it to Facebook, where it was widely condemned.

“Yup it’s a crime right up there with the Holocaust and other genocides,” one person wrote sarcastically, calling the people pictured in the post “a bunch of morons”.

Image of Love Crepe in Drummoyne, Sydney.
Love crepe has come under fire after its controversial post to Instagram on Tuesday. Source: Google Maps

“Equating wearing a piece of cloth with murder, massacres, ethnic cleansing, torture and rape/sexual violence... classy act. Grow up,” another said.

The staff in the photo were also in clear breach of social distancing rules, however it was not clear if it was taken recently or not.

The venue is just a 20-minute drive from several locations listed as exposure sites on Tuesday evening, including Merrylands RSL, an Indian restaurant in Parramatta and the Sydney Murugan Temple at Mays Hill.

Calls to boycott business after controversial post

Many asserted they would be boycotting the business following the post, which it claimed on Wednesday received “support and love”.

“Wow! What a response! Thank you to everyone that responded to our stories. We live in a difficult world full of evil and hate, divided by anger. Let’s all come together and make this world a better place by focusing on what’s really important,” its new post read.

“Love crepe wants to send you a message: LOVE IS THE MESSAGE. We appreciate your support and the love you’ve shown us. We will continue to put your and our staff's health first always, including mental wellbeing.”

A post on the Love Crepe Instagram page that claims wearing a mask is a crime against humanity.
This was the post made to Love Crepe's Instagram stories on Tuesday. Source: Facebook via Instagram/lovecrepe

The initial post about face masks has expired on Instagram stories so no longer appears on the business’s page.

Followers weren’t buying the claim its message was well received.

“How is the message love when you are breaking the law and refusing to look after the community?” one person wrote.

“A crime against humanity? This is the most embarrassing thing I've seen in some time. What were you actually thinking when you hit the post button on that one,” another said.

Face masks have become a universally accepted way to reduce community transmission of coronavirus.

There were five new cases of the virus recorded in NSW on Wednesday, including a mystery case that has yet to be linked to known clusters.

Love Crepe did not respond to Yahoo News Australia’s request for comment.

NSW Police confirmed it was aware of the business’ post and was “making inquiries”.

Do you have a story tip? Email:

You can also follow us on Facebook, Instagram and Twitter and download the Yahoo News app from the App Store or Google Play.