Britive, an early-stage startup that is trying to bring privileged access control to a multi-cloud world, announced a $10 million Series A this morning. Crosslink Capital led the investment, with participation from previous investors Upfront Ventures and One Way Ventures.
The company helps automate permissioning across multiple cloud vendors and software services, whether that involves a human or a machine seeking permission. In a world of increasing automation, it's often a machine seeking access, and that makes permissioning all the more critical, says Britive co-founder and CEO Art Poghosyan.
"What we offer is an automated approach to access, [moving from] what we call statically granted access, which constantly gets added all the time [...] to completely 'just in time access'," he said. That means that after you define a policy, it sets the ground rules for access, and grants it based on that policy for the time required, and nothing more, whether you're a human or a machine.
In today's complex development, world that could take many forms, including API keys and secrets. "Yes, sometimes those things are granted to a human actor like a DevOps engineer, but a lot of times it also needs to be granted -- quote, unquote -- to a Terraform script or to GitHub to go and build out application infrastructure or deploy an application," he said.
The company currently has 40 employees, a number that Poghosyan expects to double in the next 12 months as he puts this capital to work. As a first-generation Armenian immigrant, Poghosyan says that he takes diversity and inclusion extremely seriously as he hires more employees.
"We've always been committed -- in this business and our previous startup -- to providing equal opportunities to talented people, no matter what background they come from. I'm really proud that even as a small company -- we're 40 at the moment -- we have more than 50% of our workforce which comes from ethnic minority groups," he said.
Britive, which is based in Los Angeles, launched in 2018 and brought its first product to market in 2019. The company raised a $5.4 million seed round last July, which it announced in September, making the total raised so far approximately $15.4 million.