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If you’ve been searching for a new beauty brand that’s not only unique but also has amazing products, Dragun Beauty is one of the latest companies from a YouTube star to have on your radar. Founded in 2019 by the Asian American YouTuber, makeup artist and model Nikita Dragun, the company now has a huge following, thanks to its mission to promote everyone’s authentic self and, of course, its now best-selling products.
Dragun gained her YouTube following while sharing her journey as a transgender woman, and now her beauty brand is just one of many created and owned by a transgender person.
Dragun Beauty offers dozens of makeup products, including face palettes, liquid lipsticks, finishing powders and more that inspire bold, fun and unique makeup looks.
“I’ve always been obsessed with the art of transformation,” Dragun said in an interview with WWD. “As an artist, I was more obsessed with how makeup could change your face, and that you could be the architect of your own beauty. Transitioning, it was the biggest thing for me to hide male features and make them more feminine and be able to play with my face to be more passable to people.”
While the company started with just two products, the DragunFire Skin Perfecting Potion and the TRANSformation Face Powder, the brand now continually sells out of best-sellers and limited-edition sets. Customers say it’s a 10 out of 10 “if you wanna look snatched!”
Next time you’re about to fill your cart with some new beauty essentials, take a peak at a few Dragun Beauty products below.
Face Palette, $45
Late Bloomer Full Fantasy, $130 (Orig. $144)
Xplicit Mascara, $20
If you liked this story, read about this queer-owned small business makes delicious-smelling candles for a good cause.
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