A Brand-New Dodge Viper Just Sold—7 Years After It Was Discontinued
After a near-death experience in the mid-’70s, Dodge spent the 1980s keeping itself afloat with its popular K cars and the segment-defining Caravan, but it was the Viper’s debut in 1991 that truly resurrected the brand, vaulting it from one associated with utilitarianism to desirability. More than two decades later, the Viper’s production run ended in 2017, but discontinued cars have a way of sticking around on dealership lots for years, and not just on signs.
Take the single new Viper Dodge reported selling last year, an SRT model, according to AutoEvolution. Inside, there is the Viper V-10, capable of pushing it from zero to 60 mph in under 4 seconds, and a six-speed manual transmission. That one Viper is down from the two “new” Vipers Dodge sold in 2022, and four new ones in 2020, suggesting that with each passing year it becomes less likely that one will find an unsold no-mileage Viper on a dealer lot somewhere, though one can always dream.
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There is no word which dealer sold the Viper and at what price, though on Bring A Trailer the last couple SRT Vipers went for $122,000 and $124,000, and it’s likely that this new one fetched a similar number, or perhaps a bit more given that it was never sold to begin with. Those prices are also roughly what the Viper SRT retailed for originally.
Among other dead cars, Dodge also managed to sell two Darts and two Caravans last year, the former car having been discontinued in 2016 and Caravans killed off in 2020. Nowadays, Dodge offers just two cars for sale: the Hornet and Durango SUVs, though that is somewhat of a holding pattern before the brand goes electric with cars like the new Charger. Whether there will ever be another Viper is anyone’s guess, but if there is it is probably years if not decades away. In the meantime, one can always look for an old one at the local dealer.
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