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Beyoncé Unveils First Teaser Trailer for Her Haircare Line Cécred: ‘Hair Is Sacred’

The singer shared more information about her new haircare brand Cécred — and revealed its launch date — in the teaser

<p>Johnny Nunez/Getty Images </p> Beyoncé

Johnny Nunez/Getty Images

Beyoncé

Beyoncé’s haircare line is finally on its way!

The megastar, 42, has unveiled the first look of her new haircare brand Cécred in a newly-released teaser trailer as she announced the date fans can expect to see the long-awaited line.

“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” Beyoncé wrote in the caption to the trailer, published on her Instagram and official website Tuesday.

In the clip, a group of women working in a hair salon is first shown in footage projected on a draped screen in a dark room. The salon is named ‘Headliners Hair Salon,’ after the salon Beyoncé’s mom Tina Knowles opened in 1990 in Houston.

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The footage then cuts to shots of women with different hair textures having their hair washed and shampooed, before switching back to the salon as the camera zooms in on a bright neon sign indoors that reads, ‘Headliners La Mode Salon.’

In one later shot, Beyoncé is shown staring straight into the camera as she gets her hair washed in a salon basin, before the Headliners hair salon is shown again with workers and clients chatting away.

The trailer ends with throwback footage of Beyoncé as a child with mom Tina, 70, giving a wave at the camera. It then cuts to black as the haircare brand's name appears in white letters.

<p>Kevin Mazur/WireImage</p> Beyoncé has released a teaser trailer for her new haircare line Cécred

Kevin Mazur/WireImage

Beyoncé has released a teaser trailer for her new haircare line Cécred

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On the haircare line’s official Instagram page, a second clip was posted Tuesday showing the singer sharing a bit more about her buzzed-about new brand.

Beyoncé is heard saying at the beginning of the clip, “Obviously, I grew up in my mother’s hair salon,” before the brand's logo flashes up on the screen and a montage of her fans discussing her haircare line is shown. “Welcome along my hair journey,” the mother of three says.

“The rumors are true. Cécred is coming. Mark your calendars 2.20.24,” read the caption.

Beyoncé first teased her new haircare line in May 2023. The "Cuff It" singer posted a carousel of photos on Instagram at the time which included one of her styling her hair in front of a dressing room mirror and her as a child having her hair braided in a salon chair. 

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"How many of y'all knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done," the “Break My Soul” singer wrote.

"I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” Beyoncé continued. "I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy.”

She ended the note with an exciting message to fans, writing how she "can't wait for you to experience what I've been creating,” signing off with a heart.

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