There's been speculation for months now about whether Beyoncé was branching out into the world of beauty after we spotted some strategically placed sample bottles in a BTS snap in May 2023. But we can now breathe because Beyoncé has officially spilt the tea and given us the details we've been craving.
In case you missed it, the Grammy winner announced out of the blue (pun intended) that she was launching her own beauty brand. I mean, it's about time Beyoncé; we've had Riri's Fenty Beauty, Selena Gomez's Rare Beauty and Ariana Grande's r.e.m Beauty – to name just a few (we'd be here all day otherwise) – so it was about time the Queen threw her crown in the beauty brand ring.
What we know so far about Beyoncé's beauty line
Bey took to Instagram to soft launch the new brand with a *very* casual post back in May. In the pic, it looks like it's just a normal BTS 'get ready with me' shot, but if you zoom in, we spy some samples in the corner.
Just take our money, Beyoncé.
In said post, the singer wrote: "How many of ya'll knew my first job was sweeping hair in my mama's salon? Destiny's Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can't wait for you to experience what I've been creating."
What is Beyoncé's beauty line called?
Welcome to the world of Cécred.
In the recent Instagram post, Bey kept the announcement short and sweet, writing: "Hair is sacred. The journey begins Feb 20. Visit CECRED.COM".
The name is not too dissimilar from the singer's new fragrance: Cé Noir, which sold out pretty speedily when it launched at the end of last year. It seems Beyoncé is in her "Cé" era and we cannot wait to see what it entails.
When does Beyoncé's beauty line launch?
While we're not sure if Cécred will be available in the UK or can be shipped from the US just yet, the Grammy-winner did confirm that the US launch date is the 20th of February 2024.
For those who can't wait, you can join the waitlist here, so you get updates directly to your inbox.
What products are in Beyoncé's beauty line?
We got a sneak peek of what B has in store for us on the 20th of February, and she did not disappoint. Here's a rundown of all the products in the brand's lineup:
Nourishing Hair Oil, $44
Clarifying Shampoo & Scalp Scrub, $38
Hydrating Shampoo, $30
Cosmetics Bag, $22
Moisture Sealing Lotion, $38
Moisturizing Deep Conditioner, $38
Reconstructing Treatment Mask, $42
Ritual Shaking Vessel, $20
Double Cleanse Kit, $42
Fermented Rice & Rose Protein Ritual, $52
Fortifying Treatment Kit, $46
Super Fan Bundle, $265
We cannot wait to get our hands on the range. Watch this space.
Is this a celebrity beauty brand we're actually excited about?! We think so.
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