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New baby shopping lists are notoriously lengthy and expensive, so with UK shops offering Black Friday discounts on brands including Maxi-Cosi, Silver Cross and Bugaboo, it's a good idea to try to tick off as many items on your wish-list as possible.
But finding the best deals on buggies, car seats, baby monitors and nursery accessories can be time consuming, so to make your shopping spree a little easier we've searched online to find the most appealing offers.
Whether you've got a new arrival on the way yourself, or are shopping for a baby shower gift, scroll down to find our pick of 12 of the best baby gear Black Friday deals in 2021.
Maxi-Cosi Jade i-Size Carrycot Car Seat, Essential Blue | £183.20 (Was £229) at John Lewis & Partners
Most car seats hold babies in a sitting position, but this clever carry cot style design allows newborns to lie flat while travelling safely in your car, meaning they are more likely to sleep comfortably for the duration of the journey (although sadly we can't promise this). Suitable from birth until six months (9kg), it is currently reduced by 20% at John Lewis, as is the Maxi-Cosi FamilyFix3 Car Seat Base, £159.20, (was £199), which you'll need to install the seat in your car.
Silver Cross Simplicity Plus Car Seat - Black | £139.99 (Was £180) at Bournemouth Baby Centre
Awarded the best rating of all infant carriers tested by ADAC (Europe's largest motoring association) in 2021, this car seat is easy to install, either with the Simplifix ISOFIX base (sold separately) or with an adult seat belt. Suitable from birth to 12 months (13kg), it comes with a cushioned newborn insert to cocoon smaller babies comfortably and a detachable head-hugger to help prevent their head tipping forward.
Nuna Mixx Stroller | £472.50 (Was £525) at Natural Baby Shower
The most popular pram in the UK in 2021 according to Which? magazine. Not many retailers have Black Friday offers running on the Nuna Mixx, but Natural Baby Shower is offering customers 10% off. This buggy can be used from birth until the child weighs 20kg, and if you want to get a carry cot and car seat too, Natural Baby Shower is also offering a Black Friday discount of 10% off the Nuna Mixx Travel System Bundle for £832, (was £925).
Bugaboo Fox2 Pushchair and Carrycot, Grey Melange | £711.75 (Was £949) at John Lewis & Partners - also at Boots
Currently the second most popular buggy in the UK according to Which? magazine, with its large wheels and great suspension, this 'all terrain' buggy by the iconic Dutch brand has earned many fans, both in cities and the countryside. Suitable from birth until your child weighs 22kg, if you want to join the Bugaboo club, it's worth doing so while you can get 25% off at John Lewis.
Natural Knitted Moses Basket, Mattress & Stand | £124.95 (Was £144.90) at Little Green Sheep
This knitted palm leaf Moses basket is light yet durable and comes complete with a wooden stand, soft mattress and organic knitted liner. Suitable from birth until approximately three to four months (or until your baby can sit up unaided).
Angelcare AC327 Baby Movement Monitor with Video & Sound | £159.99 (Was £199.99) at Mamas & Papas
Or at Boots
This comprehensive baby monitor consists of not only an audio and video monitor, but also motion-sensing pads, designed to go under your baby. It has a sound-sensitive light display, so even if you turn the sound down on the parent unit you'll still be able to see if your baby is crying. Plus, it has a two-way talk feature so you can soothe your baby remotely.
Happy Cloud Playmat Bundle | £49.50 (Was £99) at Mamas & Papas
As well as hanging toys this playmat also comes with a tummy time roll, shiny cloud mirror, rattle and comforter – that's a lot of toys for a product which is currently half price at Mamas & Papas. Plus, the bright and colourful mat is padded so your baby will be comfy while they play.
Braun Thermoscan 7 Irt 6520 Ear Thermometer | £29.99 (Was £54.99) at Amazon
With more than 23,000 five star reviews, this in-ear thermometer provides accurate readings within seconds. Many parents love its 'pre–warmed tip' feature, which makes it more comfortable for babies, and the colour-coded display, which makes it easy to quickly understand whether your baby has a high temperature.
Ergobaby Black Omni 360 Baby Carrier | £126.40 (Was £158) at Alex and Alexa
This popular baby carrier is suitable from birth to three years, and allows you to carry your baby (or toddler) either on your front, back or hip. It has a velcro waistband and padded straps for added comfort and support. Importantly, this design is acknowledged as a hip-healthy product by the International Hip Dysplasia Institute.
Premium Fibre Cotbed Mattress | £52 (Was £65) at John Lewis & Partners
This cotbed mattress is a bestseller in John Lewis' Black Friday sale. Measuring 70cm by 140 cm, it has a removable micro-fibre cover, which is said to enhance breathability and air circulation, as well as a wipe clean inner cover to keep it fresh and reduce the causes of allergies.
Elvie Pump - Double Electric Breast Pump | £399.20 (Was £499) at Boots
At just shy of £100 off, this is a good deal for this hands-free breast pump, which can be worn inside your bra while you get on with life. The pumps are quiet, easy to assemble and will automatically stop pumping when the bottle is full.
Mama Bear Ultra Sensitive Baby Wipes 12x60 | £11.62 (Was £15.99) at Amazon
If you like to have a good supply of baby wipes to hand, this bundle should be on your radar. With 12 packs of 60 wipes – that's a total of 720 wipes – it works out at just 2p per wipe.