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Avon cops backlash over ‘sickening’ beauty ad

Beauty brand Avon has been called out for an advertising campaign, which ‘shames’ women for having cellulite.

The advertisement for Naked Proof products was called out by actress Jameela Jamil on social media, who slammed the company for the veiled ‘body positivity’ campaign.

It features a a woman laughing alongside the message: “Dimples are cute on your face (not on your thighs)”.

A second ad in the campaign reads “Every body is beautiful”, but then contradicts that statement by highlighting products to “reduce cellulite, firm skin, and soften stretch marks”.

View this post on Instagram

A week of polka dots. This time in @aliceandolivia

A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 15, 2019 at 10:28am PST

The Good Place star, who regularly uses her reach to encourage body positivity, called out the brand online and received support from other women around the world.

Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things,” she wrote on Twitter.

“I want you all to look out for this constant manipulation,” she warned her followers.

Women everywhere added their disapproval for the ad.

Photo: Twitter
Photo: Twitter

The ensuing storm forced Avon to issue an apology to Jameela, which she captioned as “progress”.

The actress also runs @i_weigh a movement for women to feel valuable and encourage body positivity. She regularly calls out body-shaming ads, diet tummy teas and photoshop or airbrushing.

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