Avon cops backlash over ‘sickening’ beauty ad
Beauty brand Avon has been called out for an advertising campaign, which ‘shames’ women for having cellulite.
The advertisement for Naked Proof products was called out by actress Jameela Jamil on social media, who slammed the company for the veiled ‘body positivity’ campaign.
It features a a woman laughing alongside the message: “Dimples are cute on your face (not on your thighs)”.
A second ad in the campaign reads “Every body is beautiful”, but then contradicts that statement by highlighting products to “reduce cellulite, firm skin, and soften stretch marks”.
A week of polka dots. This time in @aliceandolivia
A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 15, 2019 at 10:28am PST
The Good Place star, who regularly uses her reach to encourage body positivity, called out the brand online and received support from other women around the world.
“Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things,” she wrote on Twitter.
And yet EVERYONE has dimples on their thighs, I do, you do, and the CLOWNS at @Avon_UK certainly do. Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to “fix”them, is to literally set us up for failure pic.twitter.com/78kqu3nHeE
— Jameela Jamil (@jameelajamil) January 19, 2019
Every body is beautiful, unless they have any “flaws” I guess. What a gross abuse of the body positive movement. I want you all to look out for this constant manipulation. Once you see it, you can’t unsee it. It’s everywhere. You are constantly being manipulated to self hate. pic.twitter.com/cUnV8N3lD8
— Jameela Jamil (@jameelajamil) January 19, 2019
“I want you all to look out for this constant manipulation,” she warned her followers.
Women everywhere added their disapproval for the ad.
The ensuing storm forced Avon to issue an apology to Jameela, which she captioned as “progress”.
THIS IS PROGRESS. Thank you @avoninsider for listening to us. ❤️ We deserve better. ❤️
A post shared by Jameela Jamil (@jameelajamilofficial) on Jan 19, 2019 at 2:16pm PST
The actress also runs @i_weigh a movement for women to feel valuable and encourage body positivity. She regularly calls out body-shaming ads, diet tummy teas and photoshop or airbrushing.
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