EXCLUSIVE: Supermodel and entrepreneur Ashley Graham has joined the new Roku competition series Side Hustlers, which she will co-host and executive produce alongside previously announced Emma Grede. The series premieres on March 1.
They are both known as “investors” who will mentor three female entrepreneurs to develop their side hustles in the hopes of quitting their day jobs to pursue their dream careers full-time. These founders vie for the chance to build multimillion-dollar companies while juggling the demands of their personal lives and day jobs. By the show’s end, Graham and Grede will decide if they will invest in any of the ideas from the female entrepreneurs, and if so, the founder has to choose whether they’re ready to quit their day jobs.
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The five-episode series is produced by Hello Sunshine, a part of Candle Media, in association with Ally Financial. Reese Witherspoon, Sara Rea, Sue Kinkead and Elizabeth Sandorff executive produce for Hello Sunshine with Zoe Fairbourn and Kathleen Griffith. Emma Grede and Ashley Graham also serve as executive producers. Kimberly Goodman serves as showrunner.
Graham is a supermodel and entrepreneur who in 2016 made history as the first size 14 model to be featured on the cover of the Sports Illustrated Swimsuit Issue. Two years later, she became a brand ambassador for Revlon, making her the first curvy model of her generation to receive a major beauty contract.
Through her runway and editorial work, Graham helped redefine traditional beauty standards in the fashion industry. In doing so, she helped women of all sizes and shapes not only feel more confident and represented but also why designers needed to make fashion more accessible.
Graham most recently hosted HGTV’s Barbie Dreamhouse Challenge and ABC’s Countdown to the Oscars in 2019 and 2023. She is represented by IMG, WME and Copper.
Two additional exclusive photos of Graham and Grede can be found below.
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