The Apprentice’s Claude Littner has come under fire after he told a Manchester-based restaurant owner to “suck it up” during a debate about the city’s Tier 3 lockdown restrictions on Good Morning Britain.
The millionaire businessman appeared on the ITV show on Wednesday alongside restaurateur Simon Wood to discuss the latest restrictions placed on Manchester.
The mayor savaged ministers for failing to provide the minimum sum of £65million needed to avoid a “winter of real hardship” under Tier 3 restrictions, which he said would plunge the poorest into poverty and homelessness.
During the discussion on GMB, Lord Sugar’s aide told Simon that while he “understood” the impact the tighter restrictions would have on businesses, he should “just suck it up”.
'People are going to be suffering no matter where they come from.'@claudelittner believes @AndyBurnhamGM should accept what is being offered by the government and work together during the pandemic.
He says it is important to focus on protecting lives and the NHS. pic.twitter.com/9SaPHfuTVw
— Good Morning Britain (@GMB) October 21, 2020
“I understand that small businesses are beyond struggling and of course that has an impact for their employees,” Claude said.
“But I think we’re in a situation, an ever-changing dynamic situation, I think you’ve got to just suck it up.
“It’s horrible, it’s difficult, it’s impossible, but you’ve just got to do it and hopefully we’ll get through this very quickly and your businesses will still be intact.”
But Simon, who kickstarted his career on MasterChef, fired back: “Is that what I’m supposed to tell my team when I can’t pay them, suck it up?”
Claude replied: “I’m being realistic here. It’s a very difficult situation, you have to do the very best you can for yourself, for your staff, for your families.”