Australian surfing sisters Ellie-Jean and Holly-Daze Coffey have joined a growing trend of athletes and celebrities across the globe opening X-rated websites for money.
Ellie-Jean and Holly-Daze, who both competed in the World Surf League’s qualifying series between 2012 to 2017, have launched their own websites selling X-rated content to subscribers.
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In similar fashion to former V8 Supercars driver Renee Gracie, the Coffey sisters sell their explicit content to followers in exchange for a subscription fee.
Ellie-Jean, 25, launched 'Ellie Unlocked' in August, charging customers $10 a month for “uncensored content, private chat and more.”
And Holly-Daze, 22, has now followed suit.
Both sisters have over one million followers on Instagram.
Together with younger sisters Bonnie-Lou, 19, and Ruby-Lee, 20, they have been described as the Kardashians of surfing.
Their X-rated career moves sparked a mixed response on social media.
“Get back in the ocean you’re better than this,” wrote one user.
Another wrote: “Bethany Hamilton isn’t posing in her underwear. She’s surfing. Take her cue.”
However others were more encouraging, with one writing: “You’re amazing Ellie, do what makes you happy.”
Last year Ellie-Jean revealed how her “world shattered into a million pieces” when she discovered her boyfriend had cheated on her.
“I genuinely didn’t think I was going to be able to get back on my feet, I thought I was done,” she wrote on social media.
“My brother and my father took care of me every single day when I cried pretty much from the moment I woke up, this went on for about three of the most excruciating months of my life.
“Eventually slowly the pain started to ease and my happiness returned better than ever.”
Coffey sisters blazing a trail in surfing and modelling
Between the four of them, the sisters have a social media following of over three million.
But that doesn’t mean they’re not serious about their surfing careers.
“We wear sexy bikinis and we surf good and that’s just what we do,” Holly told Yahoo Lifestyle last year.
Ellie added: “For such a long time in the surfing industry it’s been so male dominated where women were expected to talk like a guy, act like a guy surf like a guy.
“We can have pink surfboards and surf the same.”
According to Holly: “Why can’t we post sexy photos in bikinis and be taken seriously, why does that take away from anything?”