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A Fire Stick for $20! Amazon's secret sale section is bursting with tech deals — up to 50% off

A device for every need. (Photos: Amazon)
Whether you need to cut the cord, find a smart place to plug one in or just generally get on the ball, there's a device for every need. (Photos: Amazon)

Psst: Did you know Amazon has a hidden section devoted to stellar markdowns on its own devices? Now you do! On any given day, the e-tail giant adds and removes deals from this secret hub on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and the savings are great. If you’re looking to build out a smart home or just want to read mountains of books on one goes-anywhere screen, you need to know about this page. Here are our current fave finds.

Quick overview
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Amazon Smart Plug

$20$25Save $5
A smart plug lets you turn any ol' device into a smart appliance.
$20 at Amazon

This is one of the best purchases for someone that wants to add a bit of smarts to their home without breaking the bank. It gives you remote control over anything plugged into it, so that old lamp you have? Just ask Alexa to turn it on, and voila! It works with almost any appliance and is a great way to add another layer of security to your home — you'll never have to wonder whether you turned something off. Just check your Alexa app. It's not the only smart-home item on sale, either.

"Sometimes I don’t feel like getting up to turn the grow light on for my indoor citrus trees,"one user said. "This Amazon plug partnered with my Alexa Echo Show allowed me to set this up on a routine to turn the grow light on at sunrise and off at sunset. I also have a routine set to play my tree’s classical music from sunrise to sunset as well." Wouldn't you like to be able to automatically serenade your indoor citrus trees?


Fire TV Stick 4K Max

$35$55Save $20
This handy-dandy streaming stick gives you easy access to thousands of free TV shows and movies, as well as voice navigation courtesy of Alexa.
$35 at Amazon

The Fire TV Stick 4K Max is Amazon's most powerful streaming stick, easily on par with anything Roku has on the market and capable of going toe-to-toe with the Apple TV. Not only does it give access to your favorite streaming services, but the remote is dead simple to use. Best of all, the Fire TV Stick 4K Max doesn't result in unsightly cables dangling in view — just plug it into an HDMI port, and you have entertainment without the clutter.

There are also other models of the Fire TV Stick on sale, too:

"The Fire TV Stick was easy to set up and works better than my Xbox console for accessing all my streaming media platforms and apps." said one reviewer. "Excellent investment and the product works extremely well. I pretty much have zero complaints other than having to re-input my app passwords all over again, but that would be the case with any change in devices. So... SUPER HAPPY with the purchase and the quality of the product. I highly recommend this product"


Amazon Echo (4th Gen)

$65$100Save $35
With a powerful speaker, sensitive microphones and a slew of functionality, this Echo will take your home to the next level.
$65 at Amazon

The 4th generation Amazon Echo takes all the functionality of Alexa and packs it into a more aesthetically pleasing package, along with several bonuses. For instance, did you know this device also acts as an extender for the Eero Wi-Fi system? It can expand the mesh network in your home up to another 1,000 square feet. It can also fill the room with music and even pair with other devices to give you a whole-home stereo setup.

"I can’t believe how good this speaker sounds, I have it connected to my smart TV in my newly renovated master bathroom. I use it every day and still can’t believe the sound quality, I’m definitely buying more to replace my Third-gen Dots all over the house," one happy reviewer said.


Ring Video Doorbell Wired

Always know who is on your porch — and never worry about your doorbell running out of battery.
$65 at Amazon

The days of old-fashioned ringers are over. Do away with the annoying ding-dong sound and instead snag this nifty video doorbell. Not only will it let you keep an eye on the goings-on around your home from anywhere, but you can even use it to chat with visitors (and warn off would-be intruders). This model is wired, which means you don't have to worry about it running out of power. Oh, and I should mention that this is the lowest price it has ever been.

One customer called it a must-have. "This is just what we wanted, and for a great price! We chose the wired one to replace our existing doorbell. It was pretty easy to install, and we did not end up doing the chime bypass as directed. Other people have mentioned this part, so I must include it. It tells you to do a step involving the actual door chime part. We bypassed it since we have three Alexa's in various parts of the house, plus the app. With all those, we don't need to hear the chime. Not for everyone, but it works for us. P.S.: The app is VERY EASY to work!"


Fire HD 8 Plus tablet

$70$140Save $70
The Fire HD 8 Tablet does everything a Kindle can do and more — and now it's at its lowest-ever price!
$70 at Amazon

Kindles are great, but the Fire HD 8 Tablet can act as an e-reader, streaming device and so much more. It's great for watching content or roaming the web through Amazon's Silk browser, too. And at 50% off, this is an absolute steal.

"I primarily use this tablet for Kindle e-book reading, but I also browse the internet a little. It's fast. The color is gorgeous and vivid," one five-star reviewer said. "The screen is a wonderful improvement from my seven-inch device, a delight I wasn't expecting to even notice. I'm very pleased."


Insignia 42-inch Smart Full HD 1080p Fire TV

$170$270Save $100
If you're looking for a small, secondary TV to fit in the garage or the bedroom, this is an excellent choice.
$170 at Amazon

This 42-inch Fire TV is a great option for a bedroom or garage TV. I wouldn't recommend it for a main display, simply because it's only 1080p — but for a way to keep something on in the background, you can't go wrong with the built-in Fire TV functions and the low price.

"Like so many, we now have several TVs through out the house. This unit is in the spare bedroom/guest room. The room is only about 10’ x 12’, and this TV is almost the perfect size for the room. It is very convenient that all the programs are preloaded and simply signing into my Prime account loaded all our personal features right onto the unit. The picture quality is good, the unit is sleek, and provides a good picture. I wish the soundbars were designed facing forwards rather than back, as that is the only weak aspect of this TV," said one shopper.


Ring Video Doorbell 3

$150$200Save $50
Home security starts at the front door.
$150 at Amazon

If you want an affordable, easy way to beef up your home security, start with a video doorbell. Not only are these crazy convenient — you'll never again miss a package delivery — but they can help deter package thieves. You can even talk to visitors through the doorbell, even if you aren't at home.

"As a guy who's always looking for ways to improve the security of my home, I was excited to try out the Ring Video Doorbell 3 Plus. I have to say, this product exceeded my expectations!" one homeowner shared. "The 1080p HD video doorbell is equipped with enhanced features that let me see, hear and speak to anyone from my phone, tablet or PC. The motion detection is improved, and there are privacy zones and audio privacy, which is great for maintaining my family's privacy. The dual-band (2.4 or 5.0 GHz) Wi-Fi connectivity ensures a strong and reliable connection, which is great for someone like me who lives in a busy neighborhood."


Amazon eero Pro 6E mesh Wi-Fi router

$187$250Save $63
With Wi-Fi speeds up to 1.6 Gbps, you'll never have to suffer through another buffer when watching your favorite show.
$187 at Amazon

If your home Wi-Fi leaves something to be desired, the Eero Pro 6E Mesh Wi-Fi Router might be the solution. It has everything you need to boost the signal throughout your home and supports blazing fast speeds while also acting as a smart-home hub. Pair that with a learning algorithm that helps it adapt to your internet usage, and you have a sort of digital butler that will ensure your internet experience is the best it can be.

"We have a large house (roughly 4,200 sq ft.) and we had a descent router and we tried installing those cheap repeaters to pull the Wi-Fi into different rooms. They work some but nothing like the Eero. We installed three of the Eero pro units along with one of the Eero repeater units (outside in an outdoor kitchen on patio). We went from having interrupted Wi-Fi service and no service outside the walls of our house to now having full-bars Wi-Fi," said one customer. "We have a couple shops on our property one being around 60' from the house and the other being 500' from the house. I thought I would have to hard-wire a line to my shop and get a router for it so I could use my Ring cameras on the building. Incorrect; the Eero pulls Wi-Fi all the way out to that shop and connects both Ring cameras with no interruption. I'm amazed by how this product has worked for us. Highly recommend/"


Amazon Fire TV 43" Omni Series 4K UHD smart TV

$340$400Save $60
More than just a high-resolution TV, this entry in the Omni lineup has a host of other appealing features, like built-in Alexa and even two-way video calling (with the right accessory).
$340 at Amazon

If you're looking for an easy-to-use, lovely-to-look-at TV, you can't go wrong with the Omni series. Between the support for HDR and Dolby Digital Plus, the 4K resolution, and the easy access to more than one million TV shows and movies, it's a great set-up-and-go set. It comes with a lot of bonus features too — and right now, it's $60 off.

"Bottom line: This is a great TV. Gaming in 4K and watching movies/shows looks amazing. There are a plethora of options to fine-tune the picture settings," said one happy viewer. "My favorite feature is the Smart-HDR setting, which makes SDR look much more detailed and have better contrast. The FireTV OS is my favorite over everything else (Roku, AppleTV). Best purchase I've made in a long time."


Kindle Paperwhite Signature Edition Essentials Bundle

$240$260Save $20
We know we're always telling you to buy a new TV (see above). But, a book once in a while! This electronic wonder keeps your entire library in one easy-to-access spot.
$240 at Amazon

Want to catch up on your reading in 2023 the modern way? The Kindle Paperwhite Signature Edition Bundle holds all your books but weighs just six ounces. It also grants you access to Amazon’s ginormous Kindle library — get thousands of titles delivered straight to your e-reader. Read for up to 10 weeks without needing a recharge (not a typo). The Paperwhite has a screen that looks like, well, actual paper, so you can get more of that real-book feel. This set comes with its own case and stand.

"When I read about the new Kindle Paperwhite, I really couldn’t believe I needed another device, but I am an avid reader, and it just sounded great," said a satisfied shopper. "I ordered it. I love it. It reads so much like a book, has more memory and holds a charge for longer. It was a great buy."

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

Looking for more great Amazon tech deals? Check these out:

Headphones and earbuds

  • Skullcandy Sesh Evo True Wireless In-Ear Bluetooth Earbuds

    $29$50Save $21


  • Insignia 24-inch Class F20 Series Smart HD 720p Fire TV

    $80$170Save $90
  • Amazon Fire TV 50" 4-Series 4K UHD smart TV

    $280$450Save $170
  • Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV

    $250$430Save $180
  • Sony 65-inch 4K X90K Series Bravia XR Full Array Smart Google TV

    $998$1,500Save $502
  • Insignia 50" Class F30 Series LED 4K UHD Smart Fire TV

    $230$400Save $170

Tablets and Tech

  • Apple 2021 10.2-inch iPad (Wi-Fi, 256GB) - Silver (9th Generation)

    $399$479Save $80