Aldi's big change to bread packaging divides shoppers: 'USELESS'

A change to Aldi bread packaging has sparked fierce debate among the supermarket’s customers on social media.

As part of Aldi's commitment to sustainability, the supermarket giant is trialling recyclable cardboard bread tags on a select number of bread products across its stores.

The decision to replace plastic bread tags with recyclable cardboard tags comes as Aldi Australia works to reduce the amount of plastic packaging across their locally produced products.

Aldi shopper holds sustainable bread tag and shows it on a bread bag
Aldi is trialling recyclable cardboard bread tags on a select number of bread products across its stores as part of its sustainability commitment. Source: Supplied

“Aldi Australia has made a number of commitments to improve the sustainability of our product packaging, including a goal to reduce the amount of plastic packaging across our own-label range by a quarter by 2025,” an Aldi spokesperson told Yahoo News Australia.

“We have started trialling recyclable cardboard bread tags on a select range of our bread products,” said the spokesperson.

The spokesperson added that Aldi will “continue to work closely with our business partners to identify opportunities to transition to cardboard tags on more of our products.”

Outside of Aldi supermarket with sign and trolleys
Aldi shared their goal to reduce the amount of plastic packaging across the supermarket's own-label range by a quarter by 2025. Source: Getty

“The next few years will see us continue to remove plastics from our range or replace it with sustainable alternatives and by 2025 all remaining packaging will be either recyclable, reusable or compostable.”

Recyclable bread tags spark fierce debate on social media

Since the roll-out of the sustainable bread tags, many loyal Aldi customers have been vocal on social media in their support for the “brilliant” move by the supermarket.

“I think it is a brilliant idea. Every bit of plastic that we can easily replace with a recyclable version is so much better for our environment,” wrote one shopper on popular Facebook group Aldi Mums Australia.

“Aldi has a commitment to recycling, I think it’s great, use the reusable clips, save our environment,” wrote a second.

Inside Aldi supermarket bread aisle, loaves of bread on shelves
Some Aldi shoppers praised the sustainable bread tags on Facebook, saying they are a "brilliant idea." Source: Aldi Australia

“Yes, it's great. I love that we are starting to be better humans to the environment,” said a third.

Others chimed in that shoppers should instead try using reusable clips from retailers, like Ikea and Kmart, or simply replace the bread tag with a clothes peg.

'Worst thing since sliced bread'

However, not everyone was impressed by Aldi’s latest initiative to reduce plastic packaging.

Aldi customers flooded the comments, claiming the recyclable bread tags were “useless,” “annoying” and “awful.”

“These really are the worst thing since sliced bread,” wrote one shopper.

A second wrote: “I absolutely hate them... they break or become flimsy the first time you open the bread! So, I’ve saved a whole heap of plastic ones and [will] swap them as soon as I get home!”

“Umm, good idea for the world but bad idea for bread! Mine got wet while I was shopping. I went to put it onto the checkout and the whole loaf fell out and went everywhere,” wrote a third.

While others joked that the switch to cardboard bread tags meant they could no longer use them to fix their broken thongs.

“How are we supposed to fix our thongs now?” joked one woman.

“Can’t fix the thongs now,” added another.

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