Aldi has responded after an eagle-eyed shopper spotted a new scanning device on EFTPOS machines in a NSW store.
The shopper theorised that perhaps the appearance of the scanners meant that Aldi would be trialling a loyalty program, similar to competitors Woolworths and Coles.
"Looks like Aldi might be implementing some sort of rewards program. All the eftpos machines have scanners attached to them at Bass Hill, NSW," wrote the shopper on a popular Facebook page.
Alongside the post, the shopper shared a photo of the EFTPOS device stationed at the end of the Aldi checkout, which was fitted with a small scanner to the right of the machine.
Aldi responds to rumours of rewards program
While the shopper was quick to speculate that the retailer had fitted the device for customers to scan loyalty cards at checkout, Aldi abruptly shut down the rumour.
Aldi confirmed to Yahoo News Australia that the new reader is a trial of technology designed to scan barcodes on digital gift cards.
It's understood that the scanner has no current applications and is not linked to any reward program for Aldi supermarkets.
Prices are reward, say customers
While Aldi may not have an official rewards program, one shopper claims the retailer already has one in the form of cheaper prices every day.
"They already have a 'rewards program', and it doesn't require any special scanner," began the shopper. "Cheaper prices every time I shop, along with excellent products. I feel rewarded every time I shop, and will continue to come back."
A second shopper agreed: "Aldi's reward is lower prices permanently."
The shoppers assumptions about lower prices were recently proven true when a customer compared Aldi prices to Coles and Woolworths.
The woman found that her grocery shop at Aldi was $46.16 cheaper than at Coles and $55.61 cheaper than at Woolworths for the comparable products.
Do you have a story tip? Email: firstname.lastname@example.org.