'Vile and repulsive': Alan Jones attacked over more comments about Jacinda Ardern

Shock jock Alan Jones is facing further backlash from his “misogynistic” spray aimed at Jacinda Ardern after more of his comments attacking the New Zealand prime minister came under the spotlight.

Initial reports of the attack from the 78-year-old during his 2GB program on August 15 concentrated on his calls for Scott Morrison to “shove a sock down her throat”.

But Jones has since been further criticised for another comment during the same broadcast that suggested the Australian prime minister give Ms Ardern “a few backhanders”.

On Monday night, ABC’s Media Watch returned to the rant to focus on the damning remarks.

“This lightweight New Zealand Prime Minster Jacinda Ardern is challenging Scott Morrison over climate change,” Mr Jones started during his broadcast last Thursday.

“Now I hope Scott Morrison gets tough here with a few backhanders … hasn’t got a clue this woman.”

When ABC Breakfast host Michael Rowland shared the segment on Twitter on Tuesday morning, users didn’t hold back on their views of Jones.

“Backhander” is absolutely a gendered threat - reserved for men to keep women in line,” one person wrote.

“It’s vile and repulsive. No Australian broadcaster should tolerate this language.”

No new apology from Jones

Jones addressed the new outrage over his comments on-air on Tuesday, saying the remarks were from the same broadcast and he had already apologised for them.

The segment last week, which honed in on Ms Ardern after she said "Australia has to answer to the Pacific" on climate change, has led to Jones being on the receiving end of national condemnation.

In the rant, he also said Australian Prime Minister Scott Morrison should “shove a sock down her throat”.

Former Prime Minister Malcolm Turnbull labelled his comments as his “latest misogynistic rant”.

Macquarie Media chairman Russell Tate issued a warning to the controversial broadcaster on Saturday, telling him he will be sacked if he continues to use offensive and violent language about women.

While his “backhander” remark was part of the original scorned rant, its emergence on Monday is likely to further test the patience of his radio bosses.

Mr Tate previously noted the comments had caused offence to many people but Jones has publicly apologised for them.

The breakfast radio host recognised his comments were “careless, unnecessary and wrong” and “should have been more clearly thought out”, he said.

Macquarie Media only re-signed Jones on a lucrative two-year contract in May following months of tense negotiations.

Advertisers pull out over rant

Koala Mattress, Anytime Fitness and Volkswagen are the latest brands to cut ties with Jones' radio show following the backlash over his comments.

"Koala has cut ties with Alan Jones ... We’re a significant buyer in the medium, and it’s something we should have done earlier," the company posted on Twitter.

"Climate change is real, violence against women starts with words and the bloke has had too many chances ... @2GB873 time to wake up."

Anytime Fitness also withdrew its advertising spend from Macquarie Radio on Monday, joining the likes of ME Bank, Snooze, Bing Lee and Amart amid rising backlash over Jones' remarks.

"The comments made last week by Alan Jones regarding Jacinda Arden (sic) do not represent our view or values," Anytime Fitness said in a Facebook post.

"For this reason, we pulled all our advertising from 2GB (Macquarie Radio) last Friday and do not have any further advertising planned with the station."

Responding on its Facebook page to people threatening to sell their cars or choose another make for their next, Volkswagen Australia said it had "ceased all advertisements with 2GB" from Monday.

Jones - who previously suggested former Prime Minister Julia Gillard should be put in a "chaff bag" and thrown out to sea - initially insisted his comments had been "wilfully misrepresented" before acknowledging he was in the wrong and saying he had apologised in writing to Ms Ardern.

Nine Entertainment last week said it wouldn't try to rein in Jones and his fellow talkback shock jocks when it takes full ownership of Macquarie Radio.

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