Airtable's Howie Liu to join us at Disrupt 2020

Jordan Crook

Collaborative enterprise software is absolutely booming, and Airtable is riding that wave in a very real way.

The company, which offers a flexible, collaborative database product, has raised more than $170 million in funding from investors like CRV, Benchmark, Coatue Management and Thrive Capital. So it should come as no surprise that we're simply thrilled to have Airtable co-founder and CEO Howie Liu join us at Disrupt 2020.

Liu went to Duke University before starting his first company, eTacts, which was an automated CRM system that received investment from the founders of YouTube, Powerset and Delicious, as well as investors like Ron Conway and Ashton Kutcher.

Liu then went on to lead the social CRM product for Salesforce before leaving to set his own course once again with Airtable .

Airtable was founded back in 2012 with a broad mission of democratizing software. At its essence, Airtable is a relational database. Laymen can think of it as a Google Sheets or Microsoft Excel on steroids, but it actually goes much deeper than that.

Software is built on data — organized data, to be exact — and while many of us can compile and organize data into a spreadsheet, few can make it sing its way to a software product. Airtable aims to make that possible for anyone, even a non-developer.

That said, the company faces several hurdles. Airtable is a product that can be used in many, many ways, from tracking sales goals to organizing product road maps to managing workflows. With this type of open-ended product, it can be difficult to educate the end-user on how to make the most of it, or how to use it to begin with.

We'll talk with Liu about how to build a very complex product in the most user-friendly way possible. We'll also ask him about the state of enterprise software sales at a time when most large companies are freezing or decreasing spending, the future of no- and low-code software and how he thinks about hyper-growth.

Disrupt is all virtual in 2020 and runs September 14 to September 18, and we have several Digital Pass options to be part of the action or to exhibit virtually, which you can check out here.

Liu joins a stellar roster of speakers, including Roelof Botha, Cyan Banister, Charles Hudson and Mike Cannon-Brookes, with more speakers to be announced soon!