Moschino has announced the appointment of Adrian Appiolaza as its new creative director. The designer comes directly from Loewe and JW Anderson, where he has worked as women's ready-to-wear director, a role he also held under Clare Waight Keller at Chloé.
"We are happy and honoured to welcome Adrian to the Aeffe family," Massimo Ferretti, chairman of Aeffe S.pA. (which owns Moschino) said in an announcement today. "With his arrival at Moschino, Adrian brings with him a unique wealth of experience, creativity and knowledge of the history of fashion that will be instrumental to write a wonderful new chapter in the adventure of the brand founded by Franco Moschino."
Appiolaza has over 10 years experience in the industry, and will now take on a new challenge in heading up both menswear, womenswear and accessories.
"I was immediately struck by the explosive creativity of Adrian, a personality full of energy and enthusiasm, elements that have always distinguished the history of the Moschino brand," Ferretti added. "I wish Adrian all the best to build a great success story with us."
This appointment comes after the shock passing of Davide Renne, who died of a sudden illness just a few days into his tenure at Moschino after being appointed creative director in late 2023. Renne took the role on when Jeremy Scott stepped down, having been at the helm of the brand for 10 years. He was due to show his first collection in February during Milan Fashion Week, and there was much excitement about what his vision for the brand would look like. The designer was previously head of womenswear at Gucci, having worked there for two decades.
Now, Appiolaza will have just under a month before he shows his first collection, on the 22 February. In a statement, he stressed his excitement about coming to such an iconic house with so many well-known design signatures.
"The jackets with 3D postcards, the dress with a skirt made with twenty bras, the countless trompe-l'oeil: as a creative and a collector, the list of creations by Franco Moschino that have entered the history of fashion is almost endless," said Appiolaza. "The essence of his talent, for me, is to inhabit his time – a mission he carried out with enviable lightness, opening a window for all of us to imagine, in our own way, the future."
"I am deeply grateful to Massimo Ferretti for allowing me to access the world of Moschino, as well as entry into a house whose walls exude a history that I am eager to hear. I am ready to transport the maison into a new chapter, with a theatrical touch, in the pure style of Moschino."
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